SMX® – Search Marketing Expo & Conference Series

Lock in special savings for SMX Advanced by coming as a team

Attending a conference as a team can double or triple your chances of walking away with information that can help drive your marketing campaign’s success. With more eyes and ears, you’ll be sure to maximize your learning and strengthen your team’s sense of unity. Search Engine Land’s SMX® Advanced delivers incredible value to teams looking […]

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Do or die? Session recap from SMX West

The “AMP: Do or Die?” session at SMX West covered the hot topic of Accelerated Mobile Pages (AMP). AMP is the Google-backed project designed to speed up web pages on mobile devices. Google has actively been pushing adoption of AMP but due to the many challenges inherent to migrating to AMP, adoption has been slow.

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Get your #SMXinsights here! Tastiest takeaways from SMX West 2018

It seems like just yesterday we were kicking off SMX West, and now the show has come to a close! But dry those tears — the best moments of SMX live on in this incredible roundup of #SMXInsights shared over the past four days: Whether you missed out on attending or want to revisit some

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Celebrating #IWD and SMX speakers

Continuing yesterday’s celebration of International Women’s Day, and as March is Women’s History Month, in this week’s Community Corner, we’re featuring the incredible female search and digital marketing experts who will be sharing their knowledge with our Search Marketing Expo (SMX) audience next week in San Jose. I asked each speaker for some details about

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21 tips for crafting impressive awards submissions

Since their inception in 2015, the Search Engine Land Awards have maintained some of the highest submission requirements and strictest standards among digital marketing awards programs. The application process requires submitting a number of highly sensitive and often confidential details around campaign budget, metrics, strategy and tactics, tools and resources used by entrants, in addition

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Mastering mobile SEO

Google continues to push its efforts to improve the mobile experience for users, most recently releasing Mobile Scorecard & Impact Calculator tools to illustrate importance of mobile page speed. Google’s push isn’t just to make users feel good – to put the Mobile Scorecard data into monetary perspective for stakeholders, the new Impact Calculator is

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SMX West kicks off next week. Be there!

SMX West is coming to sunny San Jose in just a few days, and we really hope to see you there! Join your SEO and SEM colleagues March 13-15 for in-depth learning and exceptional networking. You’ll leave stocked with fresh inspiration and the actionable tactics you need to get the job done. SMX is the

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Spotlight on Search Engine Land Award Winners Brainlabs & Trimark Digital

During the last five weeks, Search Engine Land has conducted a number of interviews with last year’s Search Engine Land Award Winners. In this week’s series, we are featuring Brainlabs and Trimark Digital. Brainlabs was awarded two trophies at last year’s event: Best Retail Search Marketing Initiative for SEM and the Best B2C SEM Initiative

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Keeping up with technical SEO

Remember the phrase “peak oil” that was bandied about by doomsayers just a few short years ago? The notion that the world was about to imminently run out of oil, and that would be the end of cars, planes and trains and everything else that runs on petroleum? “Peak oil” today sounds about as ludicrous

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