The Cases for and Against Snapchat’s Survival

Cases & Causes, future of social media marketing, SEO BLOG, Snapchat, Snapchat features, Snapchat for marketing, snapchat spectacles, Social media marketing /

The Cases for and Against Snapchat’s Survival Although Snapchat is one of the most innovative social media platforms out there, it is certainly not the most profitable. The brand lost $1 billion alone last quarter, forcing marketers to question Snapchat’s future as an essential medium for advertising. In spite of their recent struggles, the Snapchat […]

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