snapchat strategy

10 Creative Ways Companies Are Using Snapchat

January 16th, 2018 Founded in September 2011, Snapchat continues to evolve and innovate in a way that keeps the industry on its toes. From impressive uses of augmented reality to clever lenses and filters, the company logged over one trillion snaps in 2017. That’s more than all the pictures taken by smartphones in the world. Snapchat […]

How to Make the Most of Snapchat’s New Website Links

SEO BLOG, snapchat metrics, snapchat strategy, Social Media Measurement, social media ROI, Social Media Strategy / Good To SEO

Confession: A year ago, I convinced my previous employer to invest in a landing page to support a Snapchat-specific campaign. Although the landing page was pushed across many channels, I wanted the traffic to primarily be from our Snapchat audience. As Snapchat was without any mass traffic-driving capabilities, we were left promoting a vanity URL

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