Understanding the social media demographics of each platform is an essential step to take before determining which platforms make the most sense for your brand to utilize. Each social media network comes in a different shape and size, with its own content strategy and user base, so there’s no one size fits all technique. You […]
Social media demographics to drive your brand’s online presence Read More »
After suspending Cambridge Analytica from its platform in March, Facebook’s data management issues remained the lead social media news story throughout 2018. The company’s constant stream of user privacy challenges left little space for other social platforms to make waves — but, some still managed. Twitter put its focus on election integrity and performed a
Social media 2018 put the spotlight on data, video, Stories Read More »
As of March in 2018, the Google Play Store had a whopping 2.6 million apps available for downloading. There’s an app for chatting, one for learning, and many just to make your life simpler. If you haven’t already guess by that number, there is an app for everything! While all this sounds glorious, there are many (and
Snapchat introduced its Lens Creative Partners program on Monday, offering brands a way to find AR (augmented reality) Lens creators that have been certified by the company. Why it matters Snapchat’s AR camera features are a cornerstone of the app. According to the company, more than one in three of its 186 million daily active
Snapchat’s Lens Creative Partners program helps brands find AR filter creators Read More »
Snapchat (NYSE: SNAP) has introduced a feature potentially of great interest to small business marketers — in particularly online sellers. The Shoppable Snap Ads feature is a new way to promote products on the social channel and is already making a difference for some ecommerce businesses. Snapchat Shoppable Ads This new feature comes just after
Shoppable Ads Give Ecommerce Businesses a New Way to Promote on Snapchat Read More »
Amazon advertising is proving to be a valuable channel for marketers, with many SMBs looking to increase their ad budgets on the e-commerce platform. A survey of nearly 700 digital marketers conducted by Third Door Media, the parent company of Marketing Land, found that 80 percent of those currently advertising on the e-commerce platform plan to
Back in 2012, while everyone was too busy documenting their life on the three major social media platforms – Facebook, Twitter and Instagram – a new social media network emerged, which was based on a completely fresh concept: ephemeral content. A mobile-only app, Snapchat’s biggest differentiating factor is its emphasis on ‘disappearing’ content. Once users
Are You Doing Snapchat Right? 11 Tips for Businesses Read More »
Here are your social media campaign highlights from September 2018 – featuring Snapchat, Diesel, Toyota and more. Let’s get going… Diesel’s attempt to take stand on cyber-bullying gets mixed reviews September saw Diesel launch its ‘Hate Couture’ campaign to combat cyber-bullying. Playing on the phrase haute couture, the campaign attempts to take a humorous shot
The best social stories & campaigns from September 2018 Read More »
Snapchat is rolling out a number of new e-commerce ad options ahead of the holiday shopping season. The company is making Shoppable Snap ads available to all advertisers via its self-serve ad-buying platform, allowing advertisers to import product catalogs to create ads automatically from existing assets, and introducing new advanced pixel targeting features. The Snapchat
Snapchat launches multiple e-commerce ad options in time for holiday shopping Read More »
Snapchat is testing a new visual search tool and is partnering with Amazon to launch it. The new feature will make it possible to take a picture of a product or barcode with the Snapchat camera, and then press and hold on the camera screen to launch an Amazon product page to learn more and
Snapchat partners with Amazon to let users shop from pictures Read More »
