Twitter has lost its head of augmented reality and virtual reality. Twitter’s director of AR and VR, Alessandro Sabatelli, is leaving the company, he announced on Twitter on Monday. A former Apple designer, Sabatelli had joined Twitter less than two years ago. After three and a half years I’m moving on from Twitter (actual elapsed […]
Twitter loses its AR, VR head Alessandro Sabatelli Read More »
Is Snapchat trying its hand at eCommerce? That just might be in the works with its launch of a new feature that would essentially enable the company to sell merchandise through the messaging app. Snapchat Inc. just opened up the Snap Store today, a new feature that lets users buy merchandise. Currently, it appears that
Snapchat is Now Selling Merch with Launch of New Snap Store Read More »
Snap is going to try to sell people physical goods again after the boom-then-bust of its video-recording sunglasses, Spectacles. But instead of making people line up in random places, the camera company will set up shop within its flagship mobile app. On Thursday Snapchat opened Snap Store, a section within its app for people to buy
Snapchat opens in-app shopping section with Snap Store Read More »
Twitter may soon be introducing a new feature to its platform as part of the company’s strategy to boost user growth. The San Francisco-based social media company is reportedly working on a feature that will mimic rival Snapchat making it easier for users to post videos. The rumored Snapchat-like feature will cut down the number of
Twitter is Reportedly Trying to Copy Snapchat’s Video-Sharing Feature Read More »
Segmentation is a great way to improve the effectiveness of your marketing strategy. Not only does it allow you to identify different types of customers that your business can target, it enables you to understand them better and divide your market into more manageable subgroups of people. This allows you to come up with highly
7 Segmentation Mistakes that Will Cost Your Business Money Read More »
A year ago Snapchat enabled app advertisers to attach deep links to their campaigns, so people could swipe up on an ad and open to a specific place within the advertisers’ app. The move was an attempt to make Snapchat’s app-install ad format useful for not only getting people to download an app but to
Snapchat updates app install ads with quicker deep links, deeper analytics Read More »
Snapchat, the popular video and photo-sharing app, has been having a slew of bad luck recently. In the first quarter of 2017, Snapchat suffered a loss of $2.2 billion in revenue, and just this past September watched millions of users abandon its platform. In an effort to rebound, Snapchat rolled out a redesign aimed at making the site
It appears that Snapchat users are not really snapping up on the cool features recently introduced on the messaging app. Leaked data point out that subscribers are not enthusiastically making use of some of its features like the Snap Map and Discover section. What’s even more troubling is that based on the leaked metrics, the
Snapchat’s Story Sharing Has Stopped Growing, Leaked Metrics Reveal Scope of the Problem Read More »
Snapchat rose to popularity thanks to the secretive nature of its photo messaging, and it has kept that theme constant when providing usage details of the app. However, The Daily Beast has uncovered recent app stats not shared publicly before. They show that some newer initiatives haven’t taken off as Snapchat’s parent company, Snap, had
Report shows Snapchat’s newer features falling flat but messaging more popular than ever Read More »
Tim Peterson, Third Door Media’s Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has broken stories on Snapchat’s ad plans, Hulu founding CEO Jason
How marketers will take their social spend more seriously in 2018 Read More »
