Snapchat

Instagram’s standalone Direct app can be its version of Snapchat’s new friends-only tab

Channel: Social Media Marketing, Chat & Text Messaging Apps, Facebook, Facebook: Instagram, SEO BLOG, Snapchat, Social media marketing / Good To SEO

A week after Snapchat said that it was separating the social and media sides of its service, Instagram is making a similar move. Instagram is testing a standalone app for its private messaging feature, the Facebook-owned photo-and-video platform announced on Thursday. Called Direct, the app is being tested in six non-US countries — Chile, Israel, […]

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What Snapchat’s major redesign and algorithmic feed means for marketers

Channel: Social Media Marketing, SEO BLOG, Snapchat, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Snapchat is putting up a wall between content from people’s friends and content from everyone else — including organic Stories from brands and other media — in a major redesign of the mobile app unveiled on Wednesday that will roll out over a number of weeks. The redesigned Snapchat does away with the Stories tab

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Snapchat is Now Offering AR Trial Ads for Businesses

Advertising, AR trial program, promoted stories, SEO BLOG, Snapchat, social media advertising / Good To SEO

Snapchat is looking to reinvigorate its brand with two new ads—Promoted Stories and AR Trial Ads. The company is hoping these new ad designs will capture the user’s interest and reduce skipping. If they’re successful, it could give the company an edge over Instagram. It’s easy to understand why Snapchat wants to stir things up

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Snapchat’s new Promoted Stories format gives advertisers their own slot in the app’s Stories tab

Channel: Social Media Marketing, SEO BLOG, Snapchat, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Snapchat has a new Story to sell advertisers. On Friday, Snapchat unveiled its latest ad format called Promoted Stories, which inserts a branded Story in the mobile app’s Stories tab among the organic Stories from the accounts a person follows, the original Shows that Snapchat licenses, the Our Stories it curates and the Publisher Stories

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Snapchat now lets brands link Sponsored Lens, Geofilter ads to their sites

Augmented & Virtual Reality, Channel: Social Media Marketing, E-Commerce, Mobile Marketing, SEO BLOG, Snapchat, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Snapchat is trying to make its most brand-friendly ad formats more appealing to direct-response advertisers. A month after Snapchat rolled out Context Cards that append information to people’s Snaps, the mobile app is opening up the feature to advertisers. Brands buying Sponsored Lens and Sponsored Geofilter campaigns can attach Context Cards to their ads so

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Instagram removes 24-hour recency requirement for photos, videos posted to Stories

Channel: Social Media Marketing, Facebook: Instagram, Mobile Marketing, SEO BLOG, Snapchat, Social media marketing, video / Good To SEO

People can now upload any photo or video from their phones’ camera rolls to their Instagram Stories, no matter whether it was taken an hour ago or a week ago. When Instagram launched its version of Snapchat’s ephemeral Stories format in August 2016, people could post any photo or video they had taken and saved

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Fortune 500 Business Social Media Use: What Your Peers Are Doing [Research]

BuzzSumo, Facebook, Fortune 500, Instagram, LinkedIn, Market Research Insights, Pinterest, Roche, SEO BLOG, Snapchat, Social Media, twitter, University of Massachusetts Dartmouth, YouTube / Good To SEO

To remain competitive with your peers and market leaders, your business social media use requires resources, budget and people. Over the last 9 years, social media has evolved from free media platforms used mainly by small businesses and solopreneurs to achieve David-like results into full-fledged media entities. As such, they’re a key element of marketing

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Snapchat rolls out conversion-tracking Snap Pixel for brands to tie site traffic to in-app ads

Channel: Social Media Marketing, SEO BLOG, Snapchat, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Heading into the holiday shopping season, Snapchat is giving performance-minded marketers a way to track whether the customers visiting their sites may have come after seeing a brand’s ad on the mobile app, even if they didn’t directly engage with the ad to visit the site. On Wednesday, Snapchat unveiled the Snap Pixel, a conversion-tracking

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Marketers plan to test out Facebook Stories because why not

Channel: Social Media Marketing, Facebook, Facebook: Camera, Facebook: Instagram, Facebook: Mobile, Facebook: Pages, SEO BLOG, Snapchat, Social media marketing / Good To SEO

Facebook Stories could be a serious opportunity for brands. Don’t laugh; marketers aren’t. Facebook’s copy of Instagram’s clone of Snapchat’s popular feature has failed to take off among regular users. Now the social network is opening up Stories to Pages in hopes that someone — anyone — uses its version of the ephemeral photo-and-video format.

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Snapchat’s Context Cards turn Snaps into location-based search queries

Channel: Social Media Marketing, Foursquare, Local Search, SEO BLOG, Snapchat, Social media marketing / Good To SEO

Snapchat continues to flip location-based search on its head. Earlier this year, Snapchat turned people’s Snaps into a spin on Google Maps’ Street View. Now the mobile app is converting them into queries. On Tuesday, Snapchat rolled out a feature called Context Cards that enables people to access information about a venue tagged in a

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