Snapchat

With Snap Accelerate, Snapchat pursues mobile startups that built Facebook’s ad biz

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Mobile Marketing, SEO BLOG, Snapchat, Social media marketing, Social Media Marketing: Advertising / Good To SEO

A newly public company with mounting concerns over the viability of its advertising business, Snapchat in 2017 resembles Facebook in 2012. Now, to address the issue, Snapchat is taking a page from Facebook’s playbook. Snapchat has rolled out a program to win over the same type of marketer that Facebook relied on to build up […]

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7 Ways Video Helps Inbound Marketing

explainer video, Facebook, Google, Inbound Marketing, Instagram, SEO BLOG, Snapchat, Social Media, Storytelling, twitter, video content, Video Marketing, YouTube / Good To SEO

Social media, blogs, landing pages, search engines, SEO, web pages…any of this sound familiar? They are all related to inbound marketing – the way marketing teams organically attract new potential patrons to their product or service. There are several ways to bring people to your site or promote your product, as long as there is

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Snapchat rolls out Sponsored 3D World Lenses, bringing its AR format to advertisers

Augmented & Virtual Reality, Channel: Social Media Marketing, SEO BLOG, Snapchat, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Snapchat debuted its latest augmented-reality ad format on Thursday. Advertisers can now create their own branded versions of Snapchat’s 3D World Lenses that allow people to augment videos shot with their phones’ rear-facing cameras with animated three-dimensional objects that can be moved and resized to fit the scene. Imran Khan, chief strategy officer of Snapchat’s

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How Facebook’s, Instagram’s and Snapchat’s audience size estimates compare

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Instagram, Facebook: Statistics, SEO BLOG, Snapchat, Social media marketing, Social Media Marketing: Advertising, Statistics, Statistics: Social Media / Good To SEO

Perception plays a big role when digital platforms jockey for brand ad dollars. Notions like “everyone’s on Facebook … except for high schoolers, who are all on Snapchat … but everyone’s leaving Snapchat for Instagram” can make marketers pause when deciding how to map out their budget allocations. Perceptions about the platforms’ audience size and

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Two Effective Ways to Grow Your Audience on Snapchat in 2017

Business, SEO BLOG, Snapchat, Social Media, Social media marketing / Good To SEO

Snapchat has been on quite a roll. In 2016, the image and multimedia messaging app become the fastest growing social media company in the US. But this might not be so surprising considering that over 10 billion videos are watched on Snapchat daily. A Nielsen study even revealed that the app reaches 41% of the

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A Full Comparison to Help Your Decision-Making

Instagram, SEO BLOG, Snapchat, Social media marketing, Tips / How To / Good To SEO

Should our business be on Instagram or Snapchat? Or both? With Instagram and Snapchat becoming increasingly similar, many social media managers find themselves asking these questions. To help you figure out which platform — Instagram or Snapchat — is more suitable for your business, we decided to analyze the differences between the two platforms. We

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Small Business Marketers May Rethink Snapchat Despite AR Dancing Hot Dog

Publisher Channel Content, SEO BLOG, Snapchat, Social Media / Good To SEO

Snapchat CEO Evan Spiegel reportedly touted his company’s purported success Thursday during the company’s second-ever investor call by highlighting, among other things, the “dancing hot dog.” The rest of the company’s numbers, like overall growth and earnings, is rather bleak, according to Gizmodo, perhaps a telling reason why Spiegel felt it necessary to cite the dancing hot

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How to Generate ROI Using Snapchat

Content marketing, content marketing ROI, Digital Marketing, Paid Advertising, return on investment, SEO BLOG, Snapchat, snapchat roi / Good To SEO

Snapchat has 158 million daily users, with a growth rate that remains on an upward trend. While this social media platform is known for attracting a younger demographic, one of the biggest areas of growth has come from the 35+ age range. B2C marketers have many ways to incorporate this unique social media platform into their

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Snapchat’s Snapcodes decline in getting brands new followers, eclipsed by deep links

Channel: Social Media Marketing, SEO BLOG, Snapchat, Social media marketing / Good To SEO

Marketers regularly harrumph over Snapchat’s indifference to their unpaid presences. Unlike Facebook, Instagram or Twitter, Snapchat doesn’t cater to brands operating organic accounts. It hasn’t rolled out business-specific profiles or made it any easier for brands to attract new followers than the average person. And now marketers are seeing the most success in adding followers

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The Cases for and Against Snapchat’s Survival

Cases & Causes, future of social media marketing, SEO BLOG, Snapchat, Snapchat features, Snapchat for marketing, snapchat spectacles, Social media marketing / Good To SEO

The Cases for and Against Snapchat’s Survival Although Snapchat is one of the most innovative social media platforms out there, it is certainly not the most profitable. The brand lost $1 billion alone last quarter, forcing marketers to question Snapchat’s future as an essential medium for advertising. In spite of their recent struggles, the Snapchat

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