Nike’s new KD12 ‘YouTube’ shoe will go on sale Oct. 26. (Photo Credit: Nike) It has been a truly wild year for sneaker collaborations. From steady pop culture landmarks like Marvel and Star Wars collaborating with Adidas to the truly out-of-left-field collaborations Nike has done with Friends and SpongeBob SquarePants, the worlds of sneakers and […]
The Nike KD12 ‘YouTube’ Is the Weirdest Collab of 2019 Read More »
With over 1.15K stores globally, 76.7K employees, and $39.12 billion in yearly revenue, it’s safe to say that Nike is at the top of the game right now. What is it like to be the largest sneaker maker who keeps sales surging as the global economy slows? I’ve spent three wonderful days rambling around Nike’s website
What We Can Learn from Nike’s $39B Marketing Strategy Read More »
Summer is sneaker season and the summer of 2019 didn’t disappoint. Nike dropped an already-legendary collaboration with Sacai that quickly became the definitive shoe of the summer. Adidas put out Marvel collab after Marvel collab, making great use of their license with one of the most recognizable pop culture brands in the world. And then
Nike Adapt Huarache (Photo Credit: Nike) Back in January, Nike unveiled the game-changing sneaker tech of the year: affordable and widely-available auto-lacing sneakers in the form of the Nike Adapt BB. Utilizing the same EARL auto-lacing tech that had been unveiled a couple of years prior (albeit with a much steeper price tag) it was
Nike Adds Self-Lacing Adapt Tech to Huarache Shoe Read More »
