Social Business

Are Employee Social Advocacy Programs at Direct Odds With Your Personal Brand?

Employee social advocacy programs are having a moment. Come to think of it, they’ve been having a moment for a while now. Fact is, more companies are globbing on to this trend–and, for good reason. According to the Edelman Trust Barometer, the most trusted relationship people have right now is with their employer! Companies like […]

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Social Proof Strategies and Their Importance in Ecommerce

Social Business / Good To SEO

Free-Photos / Pixabay Jump in! The Water’s Fine! Social proof has become a hot topic in ecommerce, but what is it, exactly? Social proof is a sales tactic based on the psychological principle of Informational Social Influence. In essence, the principle states that when people are unsure of how to act, they tend to imitate

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Top 3 Social Advertising Tips for the 2019 Holiday Season

Social Business / Good To SEO

Although we’ve barely finished the leftover barbecue from Labor Day weekend, every seasoned marketer knows what’s right around the corner: the inevitable start of the 2019 holiday season. With the start of that comes meetings and conversations where we chew over the most impactful strategies for our clients—how can we ensure a winning strategy to

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5 Actionable Marketing Tips to Beat Your Competitors on Facebook

Social Business / Good To SEO

Facebook is one of the largest social media platforms in the world, and it attracts numerous businesses and marketers who want to market their products to Facebook’s massive user base. As of 1Q19, Facebook had over 1.5 billion daily active users globally. This is a massive user base that no marketer can choose

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Positioning Your Company Behind the Right Causes

Business Innovation, business mission, company mission, corporate social responsibility, Corporate Social Responsibility (CSR), CSR, csr plan, csr tips, Customer engagement, customer support, Social Business / Good To SEO

Consumers have high expectations for companies to prioritize corporate social responsibility (CSR). At the same time, however, many consumers don’t make it a part of their decision-making process when buying — even though they want to support companies whose CSR initiatives resonate with them. So how should you approach CSR for your company when it

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How To Solve The Five Most Common Social Media Problems

branding, customer service, Digital Marketing, Marketing, Social Business, Social Media, Social media marketing / Good To SEO

How To Solve The Five Most Common Social Media Problems Deploying social media as part of your overall digital marketing mix can be an important way to build brand awareness, attract new customers, and sell more products. However, every now and then, a few tweaks might need to be made to the way you are using

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The 6 Steps To Becoming A Social Business

branding, Business, community building, Content marketing, Marketing, Social Business, Social media marketing, Social Media Training / Good To SEO

The 6 Steps To Becoming A Social Business Becoming a social business doesn’t happen overnight. After all, just launching a new Facebook page or a new Twitter account doesn’t mean that your business is “social.” Being a truly social business means that social media is part of your company’s culture and corporate DNA. It means that

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