geralt / Pixabay Consider the following scenario: You take a job out of college as a coordinator at a big agency. You develop a feel and love for social media marketing, and move up into a AE role and then a Senior AE role. You then find a job on the corporate side as […]
kirstyfields / Pixabay As Amazon has grown as an eCommerce platform so have the complexities of being an Amazon Seller. The days of simple SEO optimization is no longer enough to keep with the massive number of sellers – and that number is growing every day. Marketing techniques previously reserved for large marketing firms and
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As a result of imbalances in various socio-economic systems in the world, impact investing quickly rose as one of the top solutions an individual can use to create a positive change, enjoying a groundswell of interest. Today’s investors are also increasingly aligning their values with the money they have, and investments with a double bottom
Is Impact Investing Without Tradeoffs Achievable? Read More »
The pillars on which you build the foundation of your brand are truly important. Another essential consideration regarding that fact is some pillars are more complex than others. Culture is one of those sophisticated systems of support successful businesses employs to remain sustainable. As a result, here is another aspect of business culture that can
The Art of Social Media Affecting SEO Does social media factor into SEO? This has been a long debated question, and the answer may surprise you. Both content and conversations through the top social networks send out social signals, which ultimately has an affect on your brand’s visibility online. When people interact and communicate on
We recently published an article in which Volaris Airlines has demonstrated that Social Messaging was not only 83% more cost effective, but also drove up customer satisfaction at the same time. Following on Volaris’ positive experience with their launch of Messenger Customer Chat, we became curious if customers as a whole are more likely to
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Tumisu / Pixabay As a business owner, most likely you’ll be asked for donations to charitable events and organizations from time to time. While your heart might be in the right place, you probably can’t afford to donate to them all. But how do you decide if your business should give to charity? Should you
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Myriams-Fotos / Pixabay “We make a living by what we get. We make a life by what we give.” ― Winston S. Churchill Today’s employees understand the personal value in giving back. That value can positively impact how employees perform professionally too, which is why corporate philanthropy has become a serious topic of discussion in
3 Corporate Philanthropy Trends You Don’t Want to Miss Read More »
In my previous article, I introduced the up and coming Slack tool and how it serves as an alternative for LinkedIn, which is closing its groups. More about Slack here: SLACK COMMUNITIES I LOVE I’ve noticed that I enjoy engaging more on Slack than I do on regular social channels on a broader scale and
Should Businesses Use LinkedIn Groups or Slack for Prospecting? Part 2 Read More »
We get this question from our clients a lot: When should I invest in paid social? Our answer: If you’re investing in social media marketing at all, you should have a paid social program. In a 2016 report, Gartner analyst Jay Wilson was as clear and direct as you’ll ever hear an analyst: “Sustained success
