social channel

Why Is Instagram Hiding Likes (& What This Means for Social Media Marketers)

brands, Engagement, Influencer marketing, influencers, Instagram, Instagram hiding likes, Instagram Stories Ads, likes, marketers, Marketing, social channel, Social Media, Social Media Marketers, Social media marketing, user behavior, vanity metrics, video /

Instagram is now hiding likes. On November 14, 2019, Instagram announced the expansion of their world-wide test in which “you’ll no longer see the total number of likes and views on photos and videos posted to Feed unless they’re your own.”: Not everyone understands why, and plenty of people aren’t happy about it. Just a […]

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How to Decide on the Right Social Channel for Your Brand

cranding, SearchNews, SEO BLOG, SmallWebBusiness, social channel, social trends /

With the power that social media has in bringing attention to a brand and boosting sales, more and more businesses are crafting marketing campaigns via social channels.  In fact, a recent survey by Ascend2 shows that among 271 marketing influencers, using social media channels was considered their most important digital marketing tactic for 2018. Consider

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