social media analytics

How Brands Can Respond to Rising Risks of Boycotts

Advertising, boycotts, brand and reputation management, brand reputation, branding, Business, consumer boycotts, crisis communications, crisis management, Marketing, Media Monitoring, media relations, Online Marketing, PR crisis, PR crisis management, Public Relations, reputation management, Social Media, social media analytics, Social Media Measurement, Social media monitoring, Social Media Tips /

geralt / Pixabay Consumers are more inclined to boycott businesses than ever. Reasons for boycotts are numerous. Boycotters might accuse companies of being racist, unpatriotic, anti-family, anti-LGBTQ or politically wrong-headed. They sometimes base their charges on false information. Most recently, businesses have become boycott targets because they or their CEOs, support – or at least […]

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How Is Dark Social Affecting Your Brand?

Dark Social, marketing metrics, social media analytics, social media data, Social media marketing, Social Media Strategy, traffic /

The term “dark social” is kicked around every so often by marketers. But what is dark social, how does it affect your brand, and how you can measure it? Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The prize: billions of

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7 social media analytics tools every marketer should try

social media analytics, Social Media Essentials, Social media marketing /

To know whether your social media marketing efforts are paying off, you need to analyze your current performance The idea behind social media analytics, while being quite new, rests on an age-old principle — you need to understand where you are to know where you are going. To paraphrase this, to know whether your social

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Using Analytics to Improve Social Media Marketing

promote your business, search engine, social media analytics, Social media marketing, social media metrics, Social media monitoring, Tools & Tips /

Using Analytics to Improve Social Media Marketing With all the blog posts, videos, and tweets that you share to increase your business online presence, what is the guarantee that your target audience sees your content? Or rather, how will you know if potential customers are reacting to your content the way you want them to?

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Millennials don’t like Snapchat since it’s redesign

social media analytics, Social media marketing, Social Media Strategy /

Chart of the day: After Snapchats controversial redesign last year, satisfaction with the app has plummeted YouGov data suggests the app has erased two years of work in just a few months, as Snapchat’s impression score and satisfaction score has dropped significantly. The survey asked users in the Unites States (US) aged 18-34, who’d then

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Snapchat introduces a new Insights and Analytics tool

SEO BLOG, Snapchat marketing, social media analytics /

ICYMI: Now that Snapchat has a new Insights feature, will it help calm down the miffed Snapchat Influencers? With it’s recent layout change, Snapchat has been on the receiving end of some major flack from its users. There now seems to be noticeable divide between the average snapchat user and snapchat influencers, with 2 distinct

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