The worst time to start planning for a social media crisis is when you’re in the middle of one. Click To Tweet The worst time to start planning for a crisis is when you’re in the middle of one. Pre-crisis planning is key to successful social media crisis mitigation. This is lifeguard mode, and there are […]
How to Manage a Social Media Crisis in 9 Simple Steps Read More »
In the last two years, we’ve seen many brands crushing it on social media with Instagram Stories. Instagram Stories create an interesting dynamic for brands because, from the outside, no one can numerically judge the success of their efforts — there is no view count or like count. However, that doesn’t mean there aren’t clear
February 8th, 2018 When given a choice, I choose to laugh, no matter the situation, as long as kindness prevails. With that said, I have been told that my professional voice is memorably unprofessional—perceived as advantageous or dangerous, depending on the recipient’s sense of humor. I am not alone. For all marketers struggling to convince
February 1st, 2018 Beginning February ninth, the neglected cable boxes that occupy our living rooms will get some much-needed attention. All month, Americans will switch on the tube to ignite dormant dreams of snow-dusted Olympic fame. Or, if you’re like me, with no cable to speak of, you’ll frantically search the world wide web for
5 Digital Marketing Predictions for the 2018 Olympic Games Read More »
January 16th, 2018 Founded in September 2011, Snapchat continues to evolve and innovate in a way that keeps the industry on its toes. From impressive uses of augmented reality to clever lenses and filters, the company logged over one trillion snaps in 2017. That’s more than all the pictures taken by smartphones in the world. Snapchat
January 4th, 2018 Carmen Collins, manager of Cisco’s talent brand social media team globally, says 2018 will be the year of live video for the many @WeAreCisco social media accounts she leads, specifically live video employee takeovers, a ballsy move for a brand manager (if I do say so myself). However, over the last year,
December 21st, 2017 Here’s the deal: If you’re like me, you are mere hours from a much-needed week of freedom. Right now, all you want is too much food, too much wine, and far too many naps (if there is such a thing). With that in mind, I wrote a list of sheer entertainment, just
December 14th, 2017 In April, the Federal Trade Council (FTC) gave influencers and marketers a big slap on the wrist by way of more than 90 cease and desists. Apparently, after protecting consumers from deceptive business practices for over 100 years, the FTC didn’t like these modern social media celebrities and their failure to disclose
Why Are Instagram Influencers Reluctant to Disclose Endorsements? Read More »
December 7th, 2017 I graduated from Indiana University’s School of Journalism in December 2013. However, here I am, electively featuring Purdue University, arguably my alma mater’s arch-rival. While in school, my fellow Hoosiers and I would joke, “Friends don’t let friends go to Lafayette alone.” That said, what kind of human being would I be
What to Do When Your Brand Attracts Earned Media Attention Read More »
November 30th, 2017 In every household, every day, commercials receive two honors held above all others. No matter your chosen screen—laptop, desktop, or technicolor television—you (yes, you) have bestowed the following honors, assuming you know how to work the DVR: Honorable Rewind: Awarded to a commercial that you electively watch twice. Principled Pre-Roll: Awarded to
Why Emotion Is So Essential to Effective Video Marketing Read More »
