Chart of the Week: The majority of marketers find influencer marketing to be an effective strategy, but it doesn’t come without its challenges Influencer marketing has become a popular tactic for a number of brands, whether they’re using well-known names or micro-influencers. In fact, according to new research from Mediakix, 80% of marketers find influencer […]
80% of marketers find influencer marketing effective Read More »
Examples of social media workflow to review and respond to online comments about a brand A while ago, I received this question by email, it describes a common concern of managing brand reputation given the growth in consumer comments in social media: “I would be interested in any case studies or examples of controlling social
Positive and negative PR campaigns can affect brand equity and identity – learn how to apply positive PR across touchpoints in the RACE customer lifecycle It’s a general marketing myth that without PR (positive or negative) consumers won’t know who you are and how you can help – wrong. Although effective PR can be the
How and why you need to integrate PR into all marketing channels Read More »
Research shows how PR specialists use social networks This new Social PR Survey, including data from the Social Journalism Study shows how important social media is to PR Specialists. So how are PRs using social media? Is it to post their own content, repost content, monitor brands, engage with the media or join in conversations? As you’d expect,
