Social media listening

How SMBs can effectively manage their online reputation on a shoestring budget

Honda, Online Reputation Management, online reviews, reputation management tips, SEO, Social Media, Social media listening, social media reviews /

Managing an online reputation is a 21st-century business responsibility that simply cannot be ignored, or even placed on the backburner for any amount of time. The online world of consumerism runs 24/7. It doesn’t take holidays, time off, or even a two-minute break. Regardless of what business ideas you might have, managing an online reputation […]

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CRM for social media – How to optimize your customer service

CRM, Social media listening, Social media marketing /

Both online and offline businesses are using social media to market their brands to their target audiences. There are about 4.338 billion internet users. Out of these, about 3.484 billion people use social media, which translates to almost half the population of the world. This makes it one of the most important platforms to reach

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How to Prepare for the Inevitable PR Crisis

crisis communications, crisis management, media measurement, Media Monitoring, Online Reputation Management, PR crisis, Public Relations, reputation management, Social Media, Social media listening, Social media monitoring /

When a public relations crisis strikes is not a question of “if.” It’s a question of “when.” Data breaches, sexual harassment complaints, product malfunctions and recalls, misbehaving CEOs, rebellious employees. The list of potential causes of PR crises goes on and on. Aggressive media inquiries, bait-click headlines, and viral social media sharing can exacerbate even

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Eight social media trends that will make 2019

chatbots, Facebook, Influencer marketing, Instagram, social, social listening, Social Media, Social media listening, Social Media Trends 2019 /

If there’s one thing that is constant about social media, it’s change. So many things influence the way we behave on social media: technology, social changes, economy, and politics. All of them are changing at a rapid speed, so you can imagine how volatile the social media world is. This makes predicting trends for a

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Seven best tools to find influencers on social media

Influencer marketing, influencers, SEO TOOLS, social, Social Media, Social media listening, social media tools, tools /

Influencer marketing has been one of the hottest marketing tactics for a while. It only seems logical that we had influencer marketing long before the invention of social media. The internet simply made influencer marketing much more targeted and available even for smaller brands. Blogging and vlogging on social media allow influencers to find a loyal

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6 Ways of Optimizing Social Listening to Generate Business Leads

Business Innovation, customer experience, NetBase, Social media listening /

6 Ways of Optimizing Social Listening to Generate Business Leads The digital marketing trending is changing all around us. Social media is vigilant and your brand is among its discussions. Initially, brands used surveys and focus groups to gather feedback. Social listening allows you to gather insight, look into the problem and generate leads through

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7 social media monitoring tools to check out in 2019

SEO TOOLS, social, Social Media, Social media listening, Social media monitoring, social media monitoring tools /

The beginning of a new year is as good a reason as any other to try something new: a different lifestyle, a new hobby, a brand new marketing strategy. And, of course, a new tool, since it’s both exciting and rewarding to discover awesome software that helps you deal with work and, sometimes, with life

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7 B2B social listening tools to try

social listening, Social Media Essentials, Social media listening, Social media marketing /

Managing your own social media accounts is one thing, but you need to pay attention to the social media presence of others as well Social media marketing is sometimes overlooked by B2B companies. However, even when you’re targeting huge companies in your marketing efforts, it’s important to remember that the decisions are made by people,

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How to scale your social media marketing to build traffic and leads

influencer markteting, social, Social Media, Social media listening, Social Media Strategy, social media tools /

Scaling is all about making repetitive tasks more productive to be able to focus on more creative things and experiments. I know a lot of people will cringe at the idea of scaling social media marketing because it is supposed to be all about human connections. There are also many people who don’t believe you

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How social listening can raise your sales

Social Media, Social Media Essentials, Social media listening /

Social listening can help improve your sales by boosting the awareness, interest, engagement and action stages The sales funnel is the Holy Grail of marketing metaphors. For anyone who wants to have a successful business, a convenient scheme describing how to make people buy your product or service is extremely appealing. Social media typically fits

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