The unstable and unofficial relationship between social media and SEO has been bothering every digital marketer for some time. I wasn’t left behind in these debates and, like many others, realized after a while that social media is needed for a full and healthy SEO strategy. But in what way? How can we get the […]
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Image source: Mike Mozart via Flickr A PR crisis typically involves employee mistakes or malfeasance, natural or manmade disasters, or regulatory actions. The Tide Pod Challenge demonstrated how young consumers intentionally misused a company’s product and created yet another kind public relations dilemma. In the Tide Pod Challenge people filmed themselves eating Tide Pods and
The difference between social listening, monitoring, and real social insights In sixty seconds alone, 3.3 million Facebook posts, 66,000 Instagram photos, and 449,000 tweets are published. That’s an abundance of content, but in this sea of data, your consumers are sending signals about what they want and what kind of digital campaigns they want to
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3 examples demonstrating the benefits of social listening for financial services In a decade, social media has gone from somewhere we share photos of our cat, rant about politics, get passionate about sport, and learn how to use eyeliner – to a vital part of a company’s marketing strategy (although there are still a lot
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The best social media listening tools to use in 2018 to help you develop your social media strategy “The success of a relationship is solely dependent on two factors: a man’s ability to listen lovingly and respectfully to a woman’s feelings, and a woman’s ability to share her feelings in a loving and respectful way.”―
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5 ways to excel at social customer experience using AI A recent McKinsey report suggests that as many as 70% of buying experiences are evaluated by customers based on how they’re treated. No wonders that ‘voice of customer’ has been the concern for marketers from some years now. Download Premium Resource – AI and Machine
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How do you feel when people comment on your social media posts? Awesome, right? A comment is or some form of engagement is usually a sign that people love your social media content. And it’s important to reciprocate and respond to these interactions. But at the same time, engaging with your followers can be time-consuming.
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The Top 10 Social Media Listening Tools for Budget Marketers Juggling an online presence to a single channel is a job in itself, which is why more businesses and brands are constantly seeking a single place to manage it all. There is a constant need for analyzing and listening across platforms—whether it’s to measure the
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Social Media Monitoring offers opportunities for a more strategic approach Are you still one of those businesses that are using social media monitoring (SMM) tools and services tactically or maybe not sure if you are using the right social media tool(s) for your business needs? By tactical SMM I mean the common use of social media
