When thinking of social media teams, I always imagine the war room created by the Oreo team. Back in 2013, an 11-member team from 360i, MediaVest and Oreo assembled at 360i’s New York offices to show the world the power of “real-time marketing”. The brands quickly tweeted: “Power out? No problem. You can still dunk […]
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4 Ways Marketing Automation Can Increase Productivity Marketing automation is essential for companies of all sizes. Polls have shown that 51% of companies depend on marketing automation tools to better reach their customers. When used properly, these tools can bolster the production of your marketing team by 900% or more. Here are some ways that
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Do You Have What it Takes to Be a Social Media Manager? It’s easy to think that since you spend all your time on Facebook, chatting with your friends, or Instagramming your dinner, you’d be perfect as a Social Media Manager. This is a common misconception, but the truth is, being effective in this role
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