Social Media Marketing: Advertising

Pinterest introduces new conversion features for Promoted Pins and Videos

Channel: Social Media Marketing, Pinterest, Pinterest: Business Use & Advertising, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Pinterest launched two new conversion tools for advertisers on Thursday, offering conversion optimization for Promoted Pin campaigns and a new conversion goals feature for Promoted Videos. Both are available to any brand with a Pinterest business account. Conversion optimization for Promoted Pins. Before now, Promoted Pin campaigns were optimized only for clicks. But now, with […]

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Lush UK bids farewell to social. Will other brands follow suit?

branding, Channel: Social Media Marketing, E-Commerce, Facebook, Facebook: Instagram, Facebook: Marketing, Social media marketing, Social Media Marketing: Advertising, twitter / Good To SEO

Lush UK, a cosmetics company known for its bathing products, dropped a major bomb on Tuesday when the company announced it was bidding farewell to some of its social accounts. “Increasingly, social media is making it harder and harder for us to talk to each other directly. We are tired of fighting with algorithms, and

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Vimeo bulks up its stock video inventory, giving video marketers access to more footage

Channel: Video, Social media marketing, Social Media Marketing: Advertising, video / Good To SEO

Vimeo has added 1,000 video clips to its Stock inventory, expanding the number of available videos paid members can use. The newly added footage is worth more than $60,000 of stock video clips, according to the company. Why you should care Vimeo’s Stock video library offers marketers without access to big video budgets the ability

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First-party hygiene: Facebook shows users when a Custom Audience list was uploaded

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Instagram, Facebook: Marketing, Facebook: Messenger, Facebook: News Feed, Facebook: Privacy, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook added Custom Audience details to the “Why am I seeing this ad?” notification in News Feed ads in February. Users can see if their contact information was included on a Custom Audience list uploaded by the advertiser. Now, users can also see when a Custom Audience list is uploaded and if the advertiser worked

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LinkedIn adds lookalike targeting, Bing tie-in and B2B templates to ad platform

Channel: Social Media Marketing, LinkedIn, Social media marketing, Social Media Marketing: Advertising / Good To SEO

LinkedIn advertisers are getting three new updates: a lookalike audiences targeting feature, interest targeting that leverages Bing search data, and more than 20 B2B audience templates. The company says it has been testing these new features over the last few months and that they will be available to all advertisers over the next two weeks.

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Facebook removes age, gender and ZIP code targeting for housing, employment, credit ads

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Business Issues, Facebook: Instagram, Facebook: Legal, Facebook: Marketing, Facebook: Messenger, Legal, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook advertisers promoting housing, employment or credit offers will no longer be able to target ads by age, gender or ZIP code. The new ad policy applies to advertisers targeting U.S. users on Facebook, Instagram and Messenger. The company said Tuesday that it will also launch a tool for users to search and view all

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Facebook to replace relevance score with 3 new metrics in April

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook to remove relevance score for ads starting April 30. Facebook announced Wednesday it is replacing its ad relevance score with three new “more granular” metrics. It will also be removing six additional ad metrics, replacing them with what it calls “more actionable” measurements. Goodbye relevance score. Facebook’s relevance score offered advertisers insight into how

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Facebook lost 15 million users? Marketers remain unfazed

Channel: Social Media Marketing, Facebook, Facebook: Instagram, Facebook: Marketing, LinkedIn, Pinterest, Snapchat, Social media marketing, Social Media Marketing: Advertising, Statistics: Social Media, twitter / Good To SEO

Source: Edison Research 2019 Facebook has lost an estimated 15 million users in the U.S. during the last two years, according to a report from Edison Research. The firm’s “The Infinite Dial 2019,” surveyed 1,500 U.S. citizens age 12-years and older and found that Facebook usage overall has dropped from 67 percent to 61 percent

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Twitter’s new tool gives video creators insights to boost engagement

Channel: Video, Social media marketing, Social Media Marketing: Advertising, twitter, Twitter: Analytics, Twitter: Marketing, video / Good To SEO

Twitter has launched a publisher insights tool called “Timing Is Everything” that uses historical data to highlight when users are most often watching and engaging with video on the platform. The tool offers an aggregate look at when Twitter users are generally watching videos on the platform. It does not offer publisher-specific insights on when

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Expect more Instagram branded content ad opportunities in 2019

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Instagram, Facebook: Marketing, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Instagram confirmed it is exploring more ways for brands to amplify content from influencers. The company has been testing a new branded content ad format since last year that allows brands to turn posts created by influencers into ads on the platform. Why you should care Brands on Instagram have long been cultivating relationships with

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