Social Media Marketing: Advertising

self-serve ad creation tool converts horizontal videos, websites into vertical video ads

One of the knocks against advertising on Snapchat is that it’s hard to make ads for Snapchat. The mobile app’s insistence on vertical video compels advertisers to create campaigns from scratch rather than reusing ads that ran elsewhere. Now Snapchat is addressing that obstacle. On Monday, Snapchat officially rolled out a browser-based ad creation tool, […]

Facebook tests ads in Marketplace, its Craigslist-like shopping section

Channel: Social Media Marketing, E-Commerce, Facebook, Facebook: Advertising, Facebook: Business Issues, Facebook: Mobile, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Newspapers reaped a lot of revenue from their classified sections. Then Craigslist killed that business. Then Facebook cloned Craigslist. Now the company is ready to see if it can reap some revenue from its classified section. Facebook will start testing ads within the Craigslist-like Marketplace section it introduced last year, the company announced on Friday.

Facebook tests ads in Marketplace, its Craigslist-like shopping section Read More »