Social Media Marketing Column

Here’s how to incorporate shoppable Instagram posts into your e-commerce strategy

Instagram has the power to be a big sales driver for brands both large and small, and its increasingly flexible advertising features are pushing that capacity higher and higher. The social media giant has made its advertising platform more powerful and more accessible than ever before, and advertisers are now reaping the benefits. What are […]

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Facebook’s shift to privacy is just a play on emerging market dynamics

Mark Zuckerberg recently announced that Facebook’s family of apps will be pivoting to privacy and focusing on enabling private, fully encrypted messaging in his seminal 3,200-word pledge for change. Interestingly, this announcement comes a year after the Cambridge Analytica scandal was first reported by the media. At first glance, skeptical critics argue that nothing will

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New-school paid social creative needs old-school teamwork to succeed

Channel: Social Media Marketing, Social Media Marketing Column, video / Good To SEO

There is a rather large thing in paid social that has been undergoing massive change in the past year outside of the rise in CPMs and algorithm changes: creative. It’s not hard to see why, given how the market has evolved. There’s been an evolution in the attention paid to creative throughout every platform (dynamic

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Here’s how brands can leverage social returns in 2019

Channel: Social Media Marketing, Social Media Marketing Column / Good To SEO

Looking back on my career, I’ve seen major shifts in advertising – all enabled by the digital age. From the advent of search spurring the rise of SEO/SEM, to the rise of data-driven personalization, mobile, UGC, and over the past decade, the rise in social media advertising. CMOs now identify social as the most effective

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Paid social requires sharpening your blade in 2019

2019predictions, Channel: Social Media Marketing, Facebook: Advertising, Social Media Marketing Column, Social Media Marketing: Advertising / Good To SEO

Something that never fails to shock me is how much things change from one year to the next in paid social. Things we evangelized a year ago were either: in their infancy (using Facebook ads as a sales funnel instead of only bottom of funnel) or they were at peak maturation (setting and forgetting your

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Back to Basics: Maximize your YouTube advertising

Channel: Video, Google: YouTube, Social Media Marketing Column / Good To SEO

Advertisers are expected to spend just shy of $30 billion on online video this year – an increase of nearly 28 percent year-over-year, according to recent research. It is a whopping number that demonstrates the rapidly growing opportunity to reach target audiences through sight, sound and motion. Leading the pack when it comes to where

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Repair your reputation: Displace mugshots with your family photo album

Channel: Social Media Marketing, Online Reputation Management, Social Media Marketing Column / Good To SEO

A close friend in online marketing approached me for advice because their son had been arrested for possession of marijuana and mugshots had begun ranking for his name in search engines. When arrest photos like this appear online, they can be fixed relatively easily, as online reputation management issues go. Read on, and I’ll explain.

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Here’s why Nike’s Colin Kaepernick gamble wouldn’t work for Under Armour

Channel: Social Media Marketing, Social media marketing, Social Media Marketing Column / Good To SEO

Two weeks after Nike’s campaign featuring Colin Kaepernick debuted, the company’s online sales had risen a whopping 31 percent and its stock had climbed more than 6 percent to an all-time high. With Kaepernick, Nike clearly tapped into something powerful—but it didn’t come without risk. Immediately after the ad debuted, it was widely reported that

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Driving sales and profits with Facebook Ads

Channel: SEM, Facebook, Facebook: Advertising, SMX conference, Social media marketing, Social Media Marketing Column / Good To SEO

Attendees on the second day of SMX East were treated to a double-dose of incredible presentations about Facebook advertising. Veronica McGhee of Cramer-Krasselt and Michelle Morgan of Clix Marketing gave away some great strategies on how to succeed with Facebook ads in any industry. ‘Facebook advertising success’ with Veronica McGhee Veronica kicked off the session

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How to make a big impact with a small influencer marketing budget

Channel: Social Media Marketing, Content & Writing, Content marketing, Facebook: Instagram, Social media marketing, Social Media Marketing Column, Word Of Mouth Marketing / Good To SEO

Influencer marketing is so hot right now. I’ve spoken to several brands that have shared an interest in testing out influencer marketing, but they’re hesitant because they have a small budget or aren’t ready to go all-in for a strong campaign. If you are just getting started with influencer marketing, here are a few ways you

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