I’d imagine Facebook now looks back fondly on 2016, when their greatest PR disaster involved reporting incorrect video metrics. This year, by contrast, has seen them plagued by negative headlines and thrown into the spotlight of not just the media industry, but the whole world. Allegations of foreign interference in elections, massive data breaches, concerns […]
Are social platforms finally growing a conscience? Read More »
Facebook has become a staple within marketing plans across many industries. The ability to reach their enormous user base using behavioral and demographic data allows you to expose your advertisements to an extremely targeted audience. Yet there are even more benefits to advertising on Facebook that many brands are not taking advantage of, perhaps because
How to take advantage of Facebook’s Advanced Matching Pixel Read More »
In Online Reputation Management (ORM) cases where there is no realistic option to sue for defamation, reputation repair typically involves merely using a defensive approach, in which you focus on displacing negative content through optimizing positive content. An unspoken secret of the industry is the use of a counterattack campaign to attempt to pressure the
Going on the offensive: The use of attack sites in reputation management Read More »
Implementing a successful B2B influencer marketing program requires a strategy — identifying the right influencers, researching their conversational behaviors and activating them. In my first article of this series, I emphasized the 1:9:90 Model of Influence and how B2B brands can use the model as the foundation to architect a program, which includes setting criteria
Activating B2B influencers across earned, owned, shared & paid media Read More »
rvlsoft / Shutterstock.com While Pinterest has been around since 2010, it still is a vastly underutilized advertising channel for many brands. While the wedding and food industry have been naturally thriving on Pinterest, you may be surprised that you can find success using Pinterest Ads even if your brand resides outside of those two categories.
Intro to Pinterest ads: From setup to success story Read More »
Selena Gomez makes about $550,000 for one sponsored Instagram post, according to proprietary and public data analyzed by HopperHQ. Cristiano Ronaldo earns about $400,000 a post. And, depending on the pecking order of the Kardashian in question, they pull in anywhere from $250K to $500K per post. For one Instagram post. (My mom tried to
How to use influencer marketing to meet your company’s goals Read More »
One of my best friends came to me with a reputation issue he was experiencing: someone with an identical name to his is a registered sex offender. When my friend applies for jobs, there is every likelihood that HR personnel who review his application materials could search for his name and assume that my friend
Tips on leveraging personal name collisions in online reputation management Read More »
When a brand post comes up in one of your social feeds, what’s the first thing you notice? It’s probably the image or video, but where do your eyes go next? If you’re like me, I’m betting it’s to the name of the company sponsoring the post. In fact, that’s often the first thing I
6 dimensions of online reputation that should guide your social media marketing Read More »
If there’s one thing the last few months have taught everyone, it’s that Facebook has a vast amount of data about its users. Understandably, the recent scandals have cast this revelation in a distinctly negative light — some users feel uncomfortable with their private data being shared. A handful of large brands such as Mozilla
Using machine learning to get more value out of your Facebook campaigns Read More »
In the battle for customer acquisition, data plays an important role in marketing strategy, along with a desired product and excellent creative. There’s also the challenge of reaching a target audience where they spend most of their time, which today is within mobile apps and browsing social media. When we look at Google, Facebook and
Customer acquisition on social media – with your own data Read More »
