We’ve been seeing a lot of discussion in the news about Facebook, data and privacy following the social media company’s disclosure of the misuse of its data by Cambridge Analytica, which ran highly targeted ads for the Trump campaign in the 2016 election. Now, in an effort to placate regulators, investors and users, Facebook has […]
What’s the future of consumer data now that Facebook is pulling back? Read More »
Advertisers are threatening to leave Facebook because of the Cambridge Analytica scandal. But nothing makes advertisers stop buying successful ads. As long as Facebook delivers results, advertisers aren’t going anywhere. Revelations that Cambridge Analytica exploited Facebook’s data policies made this a bad week for the social giant: I can’t predict what investors or regulators will
Advertisers didn’t leave YouTube, and they won’t leave Facebook Read More »
It’s always tempting to see the present moment as the peak of chaos and disruption, whether we’re talking about politics or just how those teenagers behave today. The same is true in marketing, because in many ways that profession is always in a state of chaos and disruption. But I don’t think it’s hyperbole to
It’s a troubling sign when Facebook publishes research to answer a serious question, one that we’ve all likely been trying to avoid for some time now: “Is social media bad for us?” Let’s not forget that social media has made a positive impact on how we interact with people, how we consume interesting and timely
We human beings love shortcuts. From the time our distant ancestors began to walk upright, hacking was our way of life. If a Neanderthal hunter could find a quicker path to the hunting grounds, he might out-compete his neighbor for the annual mastodon haul. Thousands of years of evolution have not dulled this impulse, and
Why hacking social media algorithms is a losing strategy Read More »
In today’s “always on” digital landscape, responsiveness is the name of the game for customer service. People are flocking to the platforms where they know they’ll be heard and, more importantly, where they know they’ll get a response. That’s why we see that Twitter has become a prime avenue for customer interaction with companies. For
How to respond when customers get sour on social media Read More »
Have you ever wanted to know what kind of professionals are frequenting your website? Now there’s a way to do this, and best of all, it’s free. Let’s back up for a moment to set the scene. One of the greatest things about using LinkedIn’s advertising platform is that you can gain insights about the
How to make the most of LinkedIn’s free Website Demographics Read More »
If you haven’t tried influencer marketing, you may feel as if you’re in the minority. Many brands have plunged into it and seen a positive impact on revenue. And yet there are substantial risks that accompany influencer marketing that should scare any brand or agency wishing to engage in it. What is influencer marketing? Influencer
Year of the Influencer or year of the influencer marketing implosion? Read More »
A friend recently complained to me that the targeted ads that persistently stud her social media feeds are not only disruptive but also frequently irrelevant. She uses social media primarily to keep track of friends and to follow artists and crafters that could offer her inspiration or technical knowledge. As she vented her frustration, I
Meet the “Affluencers.” Columnist Peter Minnium explains why marketers should be paying attention to a powerful target group who are heavy spenders, early adopters and major influencers. Please visit Marketing Land for the full article. Source link
The influence of affluence: How to leverage the ‘Affluencers’ Read More »
