One of the foundations of Facebook advertising is the ability to segment your audience to serve relevant, tailored creative to different users. The ad you serve to a 25-year-old woman could be very different from the one a 50-year-old man sees, specifically because you want to communicate with them in different ways. And previously, there […]
What you need to know about Facebook’s new ad transparency Read More »
Bloomua / Shutterstock.com There I was, trying to convince my friends that the purpose of Instagram was to take pictures in the moment. “Insta-gram,” I said slowly. “As in… in the instant. If you wait a day, that’s too late. The picture is no good.” “That’s not true,” one of them said. “People post whatever
Your brand vs. social algorithms: The conundrum of 2018 Read More »
Content shock. You’ve likely heard that expression. It’s descriptive of what the world is feeling these days with the incredible amounts of content being published every second. We’re shocked by the amount of information hitting us every second. For a business, this tidal wave of information makes it harder to stand out. The key? Do
Eager to embrace live video? Inspiration and tips on how to get started Read More »
You might think of Instagram as a mindless channel. After all, it distracts you from your to-do list with endless scrolling images of rock-hard abs, 16-year-olds who have more successful businesses than you do, and yet another one of your Aunt Anne’s cats photoshopped into a unicorn (Seriously, who showed her that app!??). But even
5 ways one entrepreneur used Instagram to build a powerful network of contacts Read More »
If it seems like Google Analytics isn’t showing you all your social media traffic, it might be time to make some tweaks. Columnist Mark Traphagen explains how to customize your Social channel to ensure nothing gets missed. Please visit Marketing Land for the full article. Source link
The Google Analytics Social channel is broken: Here’s how to fix it Read More »
A common question that I hear among digital marketers is, should you connect with your clients on social platforms? My answer to this question is: Avoid it as much as you can. I’ve found that my strongest client relationships over the years have come when we solely see each other as the vendor (myself) and
Should you connect with your clients across social platforms? Read More »
Social video is hot, and with good reason. Today, we’re watching four times more Facebook Live content and 80 percent more video content on Instagram than we did a year ago. YouTube reaches more people between the ages of 18 and 49 than any cable or broadcast TV network, and that’s on mobile alone. More
4 myths about video social media marketing, debunked Read More »
If you invest time in creating high-quality content, you want it to get shared far and wide. Few things are more rewarding than seeing your work catch fire across the web. If you’re blogging for business purposes, getting your content spread can play a major role in growing your business. So what do you think
Why your social media audience is critical for content marketing Read More »
Let’s face it, video is the highest-converting medium in the social media space. When it comes to content, it is the king of kings, the best player on the field, the sultan of swat, the king of crash, the colossus of clout… OK, you get the picture. Why does video convert more? Simply stated, it’s
5 metrics to measure the success of Facebook videos Read More »
Every time we step outside our front door, switch on the television or look at our phones, we’re bombarded by advertising — so much so that many people are sick of it. Last year, downloads of ad blockers increased by 30 percent, thanks to people striving to create a content-only environment for themselves online. (Perhaps
How to combat it without spending all day making new creatives Read More »
