Social Media Marketing Column

Facebook tests a new ad format that puts it further ahead of its competitors

Channel: Social Media Marketing, Facebook, Facebook: Advertising, SEO BLOG, Social media marketing, Social Media Marketing Column, Social Media Marketing: Advertising / Good To SEO

Consumers’ fondness for and engagement with social media platforms are often cited as reasons that advertising on these sites is effective. There are even numbers to support those claims, with analytics from Facebook that show the great performance of marketing through the platform. But is Facebook an appropriate bellwether platform to gauge the entire social media industry? […]

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4 easy ways to take social media marketing to the next level

Channel: Social Media Marketing, How To Guides: Social Media Marketing, SEO BLOG, Social media marketing, Social Media Marketing Column / Good To SEO

What should brands be thinking about in the second half of the year to take their social media marketing to the next level and create standout digital customer experiences? What many traditional marketers don’t know is that the world of social media marketing is changing rapidly. The ways brands use social to engage with customers

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5 Facebook algorithm hacks to up your content marketing game

Channel: Social Media Marketing, Content marketing, Facebook, Facebook: Marketing, How To Guides: Social Media Marketing, SEO BLOG, Social Media Marketing Column / Good To SEO

Do you feel like Facebook has become an ever-changing circus show and you’re bending over backward trying to learn new content tricks — like being seen on the platform means mustering up some sort of outrageously tricky skill, slipping on some spandex and running around flamboyantly in front of a crowd? And you’re just not

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What should you do with all those ‘Likes’? How to spin social followers into gold

Channel: Social Media Marketing, Facebook, Facebook: Marketing, How To Guides: Social Media Marketing, SEO BLOG, Social media marketing, Social Media Marketing Column / Good To SEO

Although they might not want to admit it, many marketers find themselves flat-out stuck when it comes to their social followings. We’re constantly told to chase more when it comes to our follower count. More fans. More “likes.” More shares. But here’s the harsh question that marketers often refuse to face: At what point does

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The best ways to use social media for marketing your medical practice

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, SEO BLOG, Social media marketing, Social Media Marketing Column, twitter, Twitter: Advertising, Twitter: Marketing / Good To SEO

With nearly 2 billion active monthly users, it’s safe to say that Facebook should be a part of your business and marketing strategy. If you’re in the medical industry, it’s even more of a necessity. By using Facebook to interact with patients, physicians can highlight procedures and products — and, most importantly, they can build

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Protecting your brand’s ads on Facebook — because there IS such a thing as bad publicity

branding, Channel: Social Media Marketing, Facebook, Online Reputation Management, SEO BLOG, Social media marketing, Social Media Marketing Column / Good To SEO

Caring about how you’re perceived by others is not a new concept. Even cavemen probably had moments of insecurity, pondering whether everyone thought their new animal skins looked good. And as long as brands have been around, there’s been a whole industry built around portraying the right manicured image to the world. But the last

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