6 Essential Reasons to Study Social Media Marketing Social media is vital to digital marketing and companies use it to reach millions of potential and current customers. Those with academic expertise in this area gain an immediate edge over competitors in the job market. Here are six ways that social media marketing optimizes customer conversion rates: […]
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How to Maximize Facebook Lead Gen Ads for Your Business Initially, Facebook was created to make people socialize with their friends and relatives. However, as the popularity of the website grew exponentially, it gradually turned into a platform where businesses can promote their products and services while engaging with their target audience. Now, companies across
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Top 4 Social Media Marketing Trends in 2018 Social media is evolving constantly. It’s not just a place people share embarrassing and old photos on Thursdays. You need to know how to leverage these platforms to improve your business. The survival of any business needs activity on social media. Being active on social media does
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