Social media marketing

5 Digital Marketing Strategies Small Businesses Can Learn from Political Campaigns

By Ata Khan Election season is in full swing and with that comes a barrage of marketing methods that inundate the average American. While the top runners in the race have larger budgets, their marketing strategies actually are something that small businesses can learn from. If candidates can use these techniques to win entire presidential

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The Keys to Epic Social Media Engagement on Facebook, Instagram

It doesn’t get much better than a moment of delight on social media. We love the brands who deliver these moments to customers (as customers of some of these brands, we particularly love when it happens to us). And we aim to deliver delight on a regular basis when we interact with Buffer customers online,

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Why Social Media Marketing Should Be Priority

Why Social Media Marketing Should Be Priority Online marketing is less costly than traditional ads. The new methods reach more people if applied correctly. Also, most people check their Facebook or Twitter rather than traditional print advertisements.  Selfies, travel updates, and sharing memories are what we associate social media with.  However, in the past couple

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Digital Marketing vs. Traditional Marketing [Infographic]

geralt / Pixabay A top-notch marketing plan is one of the most important methods for businesses interested in reaching a large audience and growing the bottom-line. Bigger companies spend well into the thousands, some even millions, to reach their target audience in order to convert them into paying customers. However, most small to mid-sized businesses

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A step by step guide to creating the best Instagram post in 2020

An Instagram post’s success is due to more than just the image you use, you need to consider a range of other factors to get your posts performing well As a social media manager or digital marketing specialist, you want to be able to create the best Instagram post possible in order to entice your

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