Social Media Measurement

How to Make the Most of Snapchat’s New Website Links

SEO BLOG, snapchat metrics, snapchat strategy, Social Media Measurement, social media ROI, Social Media Strategy / Good To SEO

Confession: A year ago, I convinced my previous employer to invest in a landing page to support a Snapchat-specific campaign. Although the landing page was pushed across many channels, I wanted the traffic to primarily be from our Snapchat audience. As Snapchat was without any mass traffic-driving capabilities, we were left promoting a vanity URL […]

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The 3 Social Metrics That Will Get You Promoted

A decade into the rise of social media as a business imperative, and we’re still hamstrung by a glut of weak and sometimes misleading statistical measures. In short, social media metrics often suck. I want to try to help fix this by drawing from the Convince & Convert team’s experiences with dozens of brands. I