Social media monitoring

Clean Up Your Facebook Business Page This Weekend – 12 Things to Cross Off Your List

Social media monitoring /

Clean Up Your Facebook Business Page This Weekend – 12 Things to Cross Off Your List What are you planning to get done this weekend? Reconnect with an old colleague over brunch? Do a little light housecleaning? Finally tackle that landscaping project your spouse has been hounding you about? Those all sound like fun, normal […]

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3 Steps to Create a More Effective Reputation Management Strategy

AI, Artificial Intelligence, automation, brand monitoring, branding, chatbot marketing, competitors, customers, cyfe, downtime, omnichannel marketing, on-site issues, Online Privacy, Reputation Management Strategy, reputation monitoring, Social media monitoring, SproutSocial, twitter, web accessibility /

Nowadays most brands understand the necessity of reputation monitoring. Simply put, this is keeping an eye on any online mention of your brand to evaluate how your customers, potential customers and no-longer-customers see you. In today’s digital world, the minute someone is unhappy with a product or business, they post about it on the Internet –

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How Brands Can Respond to Rising Risks of Boycotts

Advertising, boycotts, brand and reputation management, brand reputation, branding, Business, consumer boycotts, crisis communications, crisis management, Marketing, Media Monitoring, media relations, Online Marketing, PR crisis, PR crisis management, Public Relations, reputation management, Social Media, social media analytics, Social Media Measurement, Social media monitoring, Social Media Tips /

geralt / Pixabay Consumers are more inclined to boycott businesses than ever. Reasons for boycotts are numerous. Boycotters might accuse companies of being racist, unpatriotic, anti-family, anti-LGBTQ or politically wrong-headed. They sometimes base their charges on false information. Most recently, businesses have become boycott targets because they or their CEOs, support – or at least

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Vaping Culture is Contextualized on Social Media

Media And Journalism, Social media monitoring /

Vaping Culture is Contextualized on Social Media Social media was once the purview of quick updates for friends and family. Now, it’s used for many other purposes, including giving businesses a presence in a larger arena, which gives them access to their clients and prospective clients. It can be used to create context around vape

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How to Prepare for the Inevitable PR Crisis

crisis communications, crisis management, media measurement, Media Monitoring, Online Reputation Management, PR crisis, Public Relations, reputation management, Social Media, Social media listening, Social media monitoring /

When a public relations crisis strikes is not a question of “if.” It’s a question of “when.” Data breaches, sexual harassment complaints, product malfunctions and recalls, misbehaving CEOs, rebellious employees. The list of potential causes of PR crises goes on and on. Aggressive media inquiries, bait-click headlines, and viral social media sharing can exacerbate even

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Using Analytics to Improve Social Media Marketing

promote your business, search engine, social media analytics, Social media marketing, social media metrics, Social media monitoring, Tools & Tips /

Using Analytics to Improve Social Media Marketing With all the blog posts, videos, and tweets that you share to increase your business online presence, what is the guarantee that your target audience sees your content? Or rather, how will you know if potential customers are reacting to your content the way you want them to?

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7 social media monitoring tools to check out in 2019

SEO TOOLS, social, Social Media, Social media listening, Social media monitoring, social media monitoring tools /

The beginning of a new year is as good a reason as any other to try something new: a different lifestyle, a new hobby, a brand new marketing strategy. And, of course, a new tool, since it’s both exciting and rewarding to discover awesome software that helps you deal with work and, sometimes, with life

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Instagram Begins Testing of New ‘Creator Accounts’

Creator Accounts, Instagram, Instagram business profiles, Social media marketing, Social media monitoring, Social Media Research /

Instagram Begins Testing of New ‘Creator Accounts’ The number of high profile Instagram users appear to be growing by the day, and the social media platform is taking steps toward improving their strong presence and reach. Instagram is testing new “creator accounts,” adding analytics and messaging features to help influencers gather data and leverage insightful

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