Social Media Research

How Can Social Media Transform The Gaming Industry?

How Can Social Media Transform The Gaming Industry? Social media has transformed our lives fundamentally. It brings people together, it vanishes distances, and it offers easy access to detailed information. It has transformed all industries to their core by changing marketing and customer engagement rules. The gaming industry is no exception. Today, gaming is more […]

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Instagram Begins Testing of New ‘Creator Accounts’

Instagram Begins Testing of New ‘Creator Accounts’ The number of high profile Instagram users appear to be growing by the day, and the social media platform is taking steps toward improving their strong presence and reach. Instagram is testing new “creator accounts,” adding analytics and messaging features to help influencers gather data and leverage insightful

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How to Segment Your Audience By Motivation (and Why You Should)

How to Segment Your Audience By Motivation (and Why You Should) One of the greatest advantages of social media marketing is being able to broadcast to an enormous audience. Facebook alone has on the order of 2.2 billion monthly active users, and there’s practically no ceiling to how many users you can engage. However, increasing

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Fortune 500 Social Media Research: How To Make Your Business Succeed

When 496 of the Fortune 500 companies have a social media presence, your organization should too! Before you tell me that you’re a solopreneur or part of small business team, save your breath. While the size of your business may keep you from spending money on the latest cutting edge trends since they may leave

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