January 15th, 2018 The Facebook algorithm is changing again, and it’s bad news for brands who want to show up in the news feed. In a recent, inscrutable, Kremlin-esque press release, Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth . . . “. . . prioritize posts that […]
January 11th, 2018 “She does social media,” is the go-to introduction my friends bestow on me at parties. In 2018, in a world where many of my millennial friends have more captivating Instagram accounts than me, this introduction sound about as impressive as, “She Googles real good.” Who doesn’t? Currently, I don’t directly manage any
Is Our Social Media Terminology About to Change? Read More »
January 8th, 2018 Instagram is the king of engagement. People flock to the platform to see what friends are up to, get the latest news and celebrity updates, and window shop their favorite brands. The challenge for companies using Instagram as a marketing tool is switching a user’s mindset from passive browsing to active shopping,
The Secret to Leveraging Purchase Intent Through Instagram Read More »
Chart of the Day: Compare desktop and mobile social media platform reach benchmarks across various counties In a recent report by Ofcom, ‘The international communications market 2017’, global comparisons of social media reach has been revealed. The use of social media in marketing is vastly popular because of the potential reach of worldwide customers, and although
International mobile and desktop social media reach benchmarks Read More »
December 29th, 2017 The merits of using social media campaigns in business are hard to deny, but they also don’t always seem perfectly suited to every business in every industry. If you’re struggling with how to use social media in your prospect outreach because your audience seems unreachable, keep reading. Here’s a look at a
How to Build a Social Campaign for a Hard-to-Reach Audience Read More »
Chart of the day: Have we become generation ‘Treat yo self’? Social media trend analysis reveals why and what we are spending our money on this Christmas Have you ever been Christmas shopping but found you only bought gifts for your self? This is a common theme on social media this year. ‘Treat Yo Self
What social media says about self-gifting at Christmas Read More »
December 14th, 2017 For young students, there’s no forbidden door more enthralling than the one labeled “Teacher’s Lounge—Staff Only.” What’s going on in there? Wild parties? The truth is much more mundane than the fabrications of a nine-year-old’s mind. They’re likely to find teachers doing the same thing in their downtime that most working adults
4 Strategies for Connecting With Schools on Social Media Read More »
December 5th, 2017 If you haven’t ventured over to REI’s social accounts lately, you should. Something amazing is happening. For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. Yet, REI’s customer service replies look like, feel like, and even using the same language as their
6 Reasons to Unite Your Customer Service and Marketing on Social Media Read More »
How to use Snapchat marketing in 2018 as part of your social media strategy Its been a slow year for Snapchat. Snapchat’s has a total of 173 million daily actives for its entire app whilst Instagram has a total of 700 million monthly users, the Instagram stories feature a direct rival to Snapchat. Instagram has
Chart of the day: Know how and where to target Generation Z consumers in 2018 Generation Z, also known as post-millennials, are the latest generation to take to online media consumption, adopting a social and mobile-first approach to online research channels. Targeting millennials has, in the past few years, become a buzzword for any business that wants
