Social Media Strategy

Pinterest do Secret Santa and Paypal expand their integrations in messenger

SEO BLOG, Social Media Strategy /

Updates to inform your social media marketing strategy Welcome to our weekly summary of what’s happened in social media this week. This week we look at Instagram let you request to join a friend’s live video, Pinterest secret Santa and how you can now Invoice buyers through PayPal via Messenger. Instagram let you request to join a friend’s […]

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An introduction to marketing with Google+

Google Plus marketing, SEO BLOG, Social Media Strategy /

Google+ is Google’s own social network, enabling brands to build relationships with prospects, customers, and other businesses Similar to other networks, you can share information and images, promote yourself as an individual and, if used correctly, Google+ can be a powerful social media marketing tool. The importance of Google+ should be assessed on an individual

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Tips that will improve your Instagram growth strategy

Instagram marketing, SEO BLOG, Social Media Strategy /

The best strategy and tips for growing your Instagram reach and engagement I’m going to start this off with an assumption: that we all want more followers, more reach, and more engagement on Instagram. Because, well…why wouldn’t you? More followers and more engagement mean better results overall for your business – and perhaps, even more

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3 ways to use social for experimental marketing sucess

SEO BLOG, Social Media Strategy /

Effective experiential campaigns produce ongoing engagement between customer and brand, and social media is a key component in fortifying long-term consumer loyalty If there’s one thing Millennials have taught us, it’s that people no longer want to view content passively. They want to engage moment to moment, creating their own content and enjoying intimate interactions with

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4 Reasons Marketers Should Embrace Instagram Over Snapchat

SEO BLOG, Social Media Strategy /

November 13th, 2017 The race between Snapchat and Instagram might finally have a clear winner. Adweek recently announced that Instagram Stories, an Instagram feature considered to be in direct competition with Snapchat, now has 250 million daily active users—more than Snapchat’s entire user base. But even more impressive than Instagram’s number of daily users is

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Why B2B Companies Need to Get Started with Facebook Live

SEO BLOG, Social Media Strategy /

November 6th, 2017 Live video is nothing new. In fact, live broadcasting has been around since the 1950s. However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim

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How to Create Facebook Page Reports

Analytics, Facebook, Facebook Likes, facebook pages, Followers, Marketing, Reports, SEO BLOG, Social Media, social media management, Social Media Strategy, Sprout Social, tools /

Reporting and analytics are key to any social strategy. Whether it’s reviewing content relevancy, looking at your share of voice or tracking your audience engagement, data helps your brand make smarter decisions on social. Of all the social networks, Facebook arguably gives you the most amount of data to work with. And sometimes sorting through

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