Social Media Strategy

Pinterest do Secret Santa and Paypal expand their integrations in messenger

Updates to inform your social media marketing strategy Welcome to our weekly summary of what’s happened in social media this week. This week we look at Instagram let you request to join a friend’s live video, Pinterest secret Santa and how you can now Invoice buyers through PayPal via Messenger. Instagram let you request to join a friend’s […]

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An introduction to marketing with Google+

Google Plus marketing, SEO BLOG, Social Media Strategy / Good To SEO

Google+ is Google’s own social network, enabling brands to build relationships with prospects, customers, and other businesses Similar to other networks, you can share information and images, promote yourself as an individual and, if used correctly, Google+ can be a powerful social media marketing tool. The importance of Google+ should be assessed on an individual

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Tips that will improve your Instagram growth strategy

Instagram marketing, SEO BLOG, Social Media Strategy / Good To SEO

The best strategy and tips for growing your Instagram reach and engagement I’m going to start this off with an assumption: that we all want more followers, more reach, and more engagement on Instagram. Because, well…why wouldn’t you? More followers and more engagement mean better results overall for your business – and perhaps, even more

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Reaching your audience through pinterest

Pinterest Marketing, SEO BLOG, Social Media Strategy / Good To SEO

Pinterest is a platform for sharing visual content. So, to expand awareness and reach of your brand, the quality of your visual content is the key to success on Pinterest. Pinterest is for creative marketers! By making sure your content is imaginative, eye-catching, interesting and useful, you will be able to reach out to expand

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3 ways to use social for experimental marketing sucess

SEO BLOG, Social Media Strategy / Good To SEO

Effective experiential campaigns produce ongoing engagement between customer and brand, and social media is a key component in fortifying long-term consumer loyalty If there’s one thing Millennials have taught us, it’s that people no longer want to view content passively. They want to engage moment to moment, creating their own content and enjoying intimate interactions with

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LinkedIn, a B2B marketer’s dream?

Linkedin marketing, SEO BLOG, Social Media Strategy, social selling / Good To SEO

Having trained hundreds of people over the years on how to get the most from LinkedIn, today I’ve shared some quick tips which you should find immediately actionable. LinkedIn has had some bad press over the last few years. Too many recruiters, too many people spamming it with innocuous posts and too many people treating

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4 Reasons Marketers Should Embrace Instagram Over Snapchat

SEO BLOG, Social Media Strategy / Good To SEO

November 13th, 2017 The race between Snapchat and Instagram might finally have a clear winner. Adweek recently announced that Instagram Stories, an Instagram feature considered to be in direct competition with Snapchat, now has 250 million daily active users—more than Snapchat’s entire user base. But even more impressive than Instagram’s number of daily users is

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Why B2B Companies Need to Get Started with Facebook Live

SEO BLOG, Social Media Strategy / Good To SEO

November 6th, 2017 Live video is nothing new. In fact, live broadcasting has been around since the 1950s. However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim

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The 7 Ways Brands Use Social Listening

SEO BLOG, Social Media Strategy / Good To SEO

October 30th, 2017 Listening has become the stalwart of social data analysis techniques. Years ago, in the early days of social’s prevalence in society, brands recognized their buyers were spending more and more time on social, and they asked the obvious question: “What’s everybody saying out there?” Fast forward to today: The questions have become

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How to Create Facebook Page Reports

Analytics, Facebook, Facebook Likes, facebook pages, Followers, Marketing, Reports, SEO BLOG, Social Media, social media management, Social Media Strategy, Sprout Social, tools / Good To SEO

Reporting and analytics are key to any social strategy. Whether it’s reviewing content relevancy, looking at your share of voice or tracking your audience engagement, data helps your brand make smarter decisions on social. Of all the social networks, Facebook arguably gives you the most amount of data to work with. And sometimes sorting through

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