Find the most effective ways to increase social ROI So, you know that social media is a critical part of your customers’ lives. You’ve got a social media plan going, but you’re not seeing great results just yet. Perhaps you are still figuring out the best channels for reaching your target audience, or maybe you’re […]
8 ways to improve your social media ROI Read More »
October 9th, 2017 Instagram is a fantastic platform for B2B marketers. It provides a space for making new connections in almost any industry, at almost any stage in their development. With more than 600 million users, it’s a gold mine for connecting with your current and potential customers. Over half of millennials are active users
7 B2B Brands Using Instagram the Way You’re Supposed To Read More »
How to use emojis for social and email marketing success With more than 60 million emojis sent each day and 2,666 emojis in the Unicode Standard to choose from it’s hard not to notice the popularity of these small icons. Emojis are no longer limited to text messages. Emojis are everywhere in movies, marketing campaigns, clothing, emails and
Emoji Campaign Marketing for beginners Read More »
We talked to Scott Jaworski, Director of Global Social Media at Intel to find out how Intel manages social media on a global basis In a recent survey Smart Insights, and Clutch, found that social media usage and effectiveness differs between B2B and B2C companies: Facebook was found to be the most valuable platform for B2C
Scott Jaworski, Director of Global Social Media at Intel Read More »
344 social media managers confirm that social media positively influencers revenue and sales Social media is everywhere and is vastly expanding – but what effect do the various social platforms have on a company’s brand awareness, engagement, revenue, and sales? Because of the range of platforms available it can be difficult to know where to start, what
How businesses use social media: 2017 report Read More »
If you’re not taking the time to plan your social media calendar in advance, you could end up scrambling to find content to share. This is a big problem because sharing quality content across your social channels is one of the most important things you can do to engage your audience and attract new followers. That’s why one
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How to get the most from your social media strategy Most marketing can be as disciplined, precise, and synchronized as Lipizzaner show horses. Social media marketing, though, is more like a Wild West rodeo. Considering how untamed and unpredictable social media can be, it’s incredibly easy to make a misstep. It seems deceptively simple on
3 Tips to Become the Star of the Social Media Rodeo Read More »
Would it just be easier to quit Twitter? That’s the question social media marketers are asking these days about the little blue bird. Not all that long ago, Twitter was a terrific way to interact with your customers, fans, and colleagues, as well as a solidly reliable method to create engagement around your own content.
Is Twitter in 2017 Even Worth the Trouble? Read More »
Every week, the Social Pros Podcast serves up insights from real professionals doing real work in social media. Host Jay Baer and his guests dig deep into the inside stories and behind-the-scenes social media secrets at companies like Ford, ESPN, and many more. As Social Pros approaches its second birthday, we revisited some of Social
The 12 Best Social Pros Podcast Episodes of All Time Read More »
Do you own your ideas? If you strive to position yourself as a thought leader in your field, this question may inspire anxiety. Because your professional success is judged by your ability to cultivate original ground-breaking content, the fear that you will lose ownership of those ideas is very real. Think of that time you
3 Simple Ways to Protect Your Content on Social Media Read More »
