Chart of the day: 28% of internet users have watched a live stream on Facebook, Twitter or Instagram According to a recent report, 28% of internet users who have watched a live stream on Facebook, Twitter or Instagram, up from 20% in 2016. This increase will be due to the number of businesses introducing live stream […]
According to recent Pew findings, 69 percent of the public uses social media today. This means that a huge portion of your market is active on social media, which you probably know already—and your competitors know, too. Define, track, and beat your competitors on social media using the tools laid out below. 1. Be Intentional
6 Ways to Track (and Beat) Your Competitors on Social Read More »
The biggest social media platform changes this week, including important algorithm updates affecting non-mobile optimized websites. Last week, we reported that Facebook is introducing Watch, a new video platform where they intend to start creating original content – with advertising opportunities before and during shows. This week we have seen some important changes to Facebook’s
Facebook, Instagram, LinkedIn and Twitter content strategy Just like snowflakes, no two social media platforms are alike. Yet marketers often take the one-size-fits-all approach to social media advertising, applying the same methodology to all clients and campaigns regardless of objectives and using the same creative across all marketing channels. While this approach is undoubtedly easier,
Customizing Content and Tracking Success on 4 Social Media Platforms Read More »
I like President Obama. Voted for him, even. But amidst the current chaos, he floated down on his Twitter parachute and DOOMED US ALL. How? He proved that social media quotes can work, bigly. In case you missed it, last week President Obama set a new, world record for most successful tweet, at 3.5 MILLION
3 Types of Social Media Quotes and Why They All Suck Read More »
The Best Social Media Strategy for Online Retailers The importance of social media marketing is obvious to virtually every entrepreneur. Yet most businesses deploy the wrong social strategy for their business. If you’re selling digital goods, subscription services or advertisements, creating content on social media should be your end-game. However, if you’re selling physical goods
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You know what I like more than just about anything in the whole wide world? Seeing profitable social media. It’s right up there with running in the rain, drinking a cold beer after yard work, and sleeping in on a Sunday. Profitable social media is the stuff of life. It smells like freshly mowed grass
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Social media strategy – Smart Insights Digital Marketing Advice Read More »
It seems like “social media engagement” is all the rage for marketers these days. You want more likes. You want more shares. You want more comments. And you want more clickthroughs. Because who doesn’t, am I right!? First, it’s important to know the tactics that work well to influence your followers’ engagement. Think content curation, posting at the best times, connecting to emotion,
The Proven Mechanics of Successful Social Media Writing Read More »
Are you looking to gain more attention for your business on social media? Has your brand been lost in the weeds lately, and you’re trying to figure it all out? If so, there’s no reason to run away screaming. Many people fail to recognize three small, yet effective tweaks to their marketing strategy which can
3 Psychology Strategies You Should Be Using on Social Media Read More »
