Social Media Strategy

8 Ways to Optimize Your Facebook Page

Back in March 2017, Facebook reported 1.94 billion monthly active users (1.28 billion daily active users). Obviously, it’s the marketing channel no business can ignore. Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent […]

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3 Tips to Unlock Emojis’ Marketing Value

If a picture is worth a thousand words, an emoji is worth at least 140. These little icons allow users to convey complex ideas and emotions quickly and accurately. They have become a language of their own. And if you can’t speak that language, you’re missing a prime opportunity to engage with your audience. As

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3 Surefire Ways to Engage Your Customers and Boost Your Bottom Line [Webinars of the Week]

Marketing, at its core, is focused on delivering wow-worthy customer experiences—or at least it should be. From your prospect’s initial engagement with your brand on social or through a piece of content to the moment they decide to buy, it’s a marketer’s job to create killer experiences that help usher them along in their buyer’s

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Brand Personality | Social Media

Chart of the Day: Brand Personality on Social Media can influence a customer’s decision to purchase a product online. The use of Social Media in marketing strategies has become increasingly visible. It is important now more than ever to create a positive brand personality online since consumers spend 30% of their time on social media.

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How to Make the Most of Snapchat’s New Website Links

Confession: A year ago, I convinced my previous employer to invest in a landing page to support a Snapchat-specific campaign. Although the landing page was pushed across many channels, I wanted the traffic to primarily be from our Snapchat audience. As Snapchat was without any mass traffic-driving capabilities, we were left promoting a vanity URL

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6 reasons why you need a social media strategy

Social media strategy and planning essentials First let’s answer the question, “What is a social media strategy?” A social media strategy defines how your organisation will use social media to achieve its communications aims and the supporting platform and tools it will use to achieve this. At a basic level it’s a simple statement of

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Your customers are using more than one service channel to get a resolution

Chart of the day: Most customers have to contact companies twice to get a resolution to a customer service problem Research by maru/edr has found that almost 8 in 10 customers contact companies by one method (such as online chat) and then by another (such as by phone) – customers feel they need to use multiple

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