Social Media Strategy

3 Crazy Account-Based Marketing Campaigns That Actually Worked

ABM, Account-Based Marketing, conversion strategy, creativity, marketing campaigns, SEO BLOG, Social Media Strategy / Good To SEO

B2B companies have an attention problem. As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. They’re going through the motions, and their results are suffering as a result. Last year, Econsultancy reported that only 22 percent of companies were satisfied […]

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5 Ways to Increase Engagement on Instagram

amplification, carousel, Convince & Convert ON, Instagram, SEO BLOG, Social media marketing, Social Media Strategy, visual content / Good To SEO

Instagram’s latest feature, the image carousel, opens up a world of possibilities for digital marketers. Takeaways Instagram has rolled out its carousel feature to all users, allowing anyone to post multiple images to a single, swipeable album. Brands like Lonny magazine are pushing the envelope by using the carousel to build “insta articles.” Birchbox and

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81 Percent of Marketers Optimize Social Video for Mobile [Infographic]

Infographic, mobile optimization, mobile strategy, new research, SEO BLOG, Social Media Strategy, social video, video content, video strategy / Good To SEO

Much like the golden age of Hollywood, new advances in technology have cleared the path for today’s golden age of online video, empowering brands and small businesses alike to create video content like never before. However, unlike the 1930s, when new audio and filming improvements ushered us out of the silent film era, today the

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Here’s How Often You Should Post on Social Media

content calendar, SEO BLOG, social engagement, Social media marketing, social media posting, Social Media Strategy / Good To SEO

Will Roe v. Wade be overturned? Will the United States bail on every international treaty to which it has previously signed? Will Nicolas Cage have a late-career resurgence? How often should I post to social media? These (among others) are the central questions of our time. You could fill Tom Brady’s trophy case with the

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Yelp Success vs. Ratings and Reviews

Convince & Convert ON, customer feedback, ratings and reviews, review strategy, SEO BLOG, Social Media Strategy, Yelp / Good To SEO

Consumers trust companies less than ever before. In that maelstrom, ratings and reviews are a life raft of information. Takeaways Ratings and reviews, particularly those left on your own website, are more important than ever. New research reveals that compensating customers for reviews might not be an effective strategy. Go ahead and ask your customers for reviews

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Why Smarter Marketing Strategy Is Better Strategy

content engagement, Digital Marketing, infographics, marketing campaigns, marketing metrics, Marketing Strategy, SEO BLOG, Social Media Strategy / Good To SEO

Once upon a time, simply having a social media strategy was considered a win. In the early days of social media, B2B tech marketing teams kicked off Facebook and Twitter campaigns and patted each other on the back as the likes and followers came rolling in. Fast forward a decade. Now that 86 percent of

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How to Turn Video Content into Conversions

Content Strategy, conversion strategy, SEO BLOG, Social Media Strategy, social video, video content, video strategy / Good To SEO

The first electronic television was introduced to the world 90 years ago. Right off the bat, everyone knew it was love at first sight. Fast forward to the present day, and video content is projected to account for more than 80 percent of the world’s internet traffic. That being said, it seems like every brand on

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5 Steps to More Creative and Effective Social Media Campaigns

audience engagement, creativity, SEO BLOG, social media campaigns, Social media marketing, Social Media Strategy / Good To SEO

Are you experiencing a creative drought? Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process. 1.

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