If you aren’t following social media marketing best practices, it’s difficult to get results. Today, every serious business – across industries – uses social media. But how many of them can boast of actually achieving their social media goals? Sadly, a lot of businesses use social media because everyone else is using it. Because social […]
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From a marketing perspective, there is no such thing as “social media.” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge. For example, a study by CoSchedule found that the “optimal” number of daily
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Lush UK has ditched social media to put social back into the hands of its communities but is this a brave move, misguided or something else entirely? Social media has become such a huge part of our daily lives, as well as an important aspect of marketing. From keeping up with friends and family and
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How to use Snapchat marketing in 2019 as part of your social media strategy Snapchat has seen some increase in users following a redesign that led to many users abandoning the app. In the first quarter of 2019, Snapchat reported that its daily active users had increased to 190 million. However, this is still below
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5 Tips For Engaging Your Customers Through Social Media Social media can be a highly effective way to engage your fans, followers and customers. However, if you are not creating and then executing a social media strategy properly, then you may be leaving a lot of the upside on the table. Here are a few tips for
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The 3 Keys To Winning As A Social Media Influencer Few people would argue with the statement that people like Beyoncé, Selena Gomez and Kim Kardashian are some of the most powerful social media influencers on the planet. Love them or hate them, you have to respect the time and effort that they have put
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Over the past ten years at Convince & Convert, we’ve continued to refine our social media strategy process. Here’s one of our latest iterations that we use as a jumping-off point for our social media consulting clients. Social Media Strategy in 7 Simple Steps (summary) One of the major theses we employ in our social
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As well as creating demand through strong creative and large-scale reach, social media now enables consumers to instantly purchase what they see on their screens For many of us today, we’re just as likely to buy something online as in a physical shop. E-commerce has consistently grown and developed over the last 10 to 15
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How AI And Machine Learning Can Supercharge Your Social Media Marketing When most digital marketers hear the terms “artificial intelligence” or “machine learning,” they naturally think of Hollywood films about super-intelligent robots or computers powered by AI. As a result, they might assume AI couldn’t possibly make them better at social media marketing. But that
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In the world of startups and small businesses, there is a lot of misinformation and confusion about social media handles We understand that when it comes to business, entrepreneurs want to make the right choice. They are careful about every step of the branding process, even social media handles, so it is no surprise that
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