Social Media Strategy

Consumers want more government support for the independent retailer [Infographic]

ecommerce, Multichannel retail strategy, online, Social Media Strategy /

Awareness of smaller retailers is on the up, but winning the high street battle will come down to a niche product offering and a personalized shopping experience Following countless announcements of high street store closures and a long line of large retailers reporting financial difficulties, new research from Pure360 has revealed that nearly three quarters […]

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Increase your lead quality through story-based social posts

Brand Storytelling, Social media marketing, Social Media Strategy, YouTube /

Storytelling helps form connections and captivate your audience, making them an effective part of your social media strategy Who doesn’t love a good story? Whether it’s as toddlers, captivated by Maurice Sendak’s Wild Things book, or as adults watching our favorite movie, we love to get to know the characters, see how the story plays

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3 ways to create more meaningful marketing content

blog, Content marketing management, Content Marketing Strategy, Social Media Strategy /

The style and topic of your blog and social media formulate a story that connects customers to your brand Your marketing content is a reflection of your brand personality. Just as your colour scheme, visual elements and overall aesthetics communicate what your brand is all about, so does your content. The style and topic of

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7 strategies to improve your online presence in 2019

Digital marketing strategy, online branding, Social Media Strategy /

By not actively trying to establishing a stronger online presence, as a business owner, you lose out on potential sales and loyal customers How a business portrays itself is a vital factor in its success and, with the advent of social media, establishing a positive image and creating a personal brand is as important as

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Taking Advantage Of AI In Social Media Marketing

Advertising, Content marketing, Digital Marketing, Marketing, Social Media, Social media marketing, Social Media Strategy /

Taking Advantage Of AI In Social Media Marketing The really exciting part about artificial intelligence (AI) is that it is finally moving from being just some kind of fantastic sci-fi premise (super-intelligent robots!) to becoming a real, practical technology that digital marketers can actually use. AI vs. data analytics In fact, you can think of AI as

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Over half of marketers find social media Stories effective

Facebook, facebook advertising predictions, instagram stories, Social media marketing, Social Media Strategy, video advertising /

Chart of the Week: More than 1.12 billion accounts spread across Snapchat, Instagram, Facebook, Facebook Messenger and WhatsApp now watch or create Stories every day When it comes to social media marketing trends, Stories is the big one you need to watch. More than 1.12 billion accounts spread across Snapchat, Instagram, Facebook, Facebook Messenger and

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LinkedIn advertising essentials | Smart Insights

b2b digital marketing, b2b lead generation, Linkedin marketing, Social media marketing, Social Media Strategy /

LinkedIn has been quietly building a strong presence and reputation within the professional community making it a great social media opportunity When we think of social media, Twitter, Facebook and Instagram are probably the first platforms that come to mind. After all, these are the major platforms leading the way and generating headlines (although not

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The Case For And Against Using Facebook Video For Marketing

Business, Content Strategy, Facebook, Marketing, Social Media, Social media marketing, Social Media Strategy, YouTube /

The Case For And Against Using Facebook Video For Marketing For the past 18 months, the official line coming out of Facebook HQ has been that video content is the future of marketing on Facebook. In response, brands both big and small have allocated significant resources to creating not just short-form videos, but also extensive

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Personalized content is big social media trend for 2019

Facebook, instagram stories, Messenger Apps, Social media marketing, Social Media Strategy, social selling, twitter /

Chart of the Week: 50% of marketers say that personalizing content and experiences is a key challenge for social media in 2019 Personalizing your social media strategy is key to success in 2019, according to Hootsuite’s Social Media Trends research. Highlighting five of the top trends for the year ahead, Hootsuite found that rebuilding trust

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Tips For Tying Social Media To Your Organization’s Bottom Line

branding, Business, community building, Content marketing, Digital Marketing, Marketing, marketing and advertising, Social Media, Social media marketing, Social Media Strategy, Social Media Training /

Tips For Tying Social Media To Your Organization’s Bottom Line Too often, businesses think of social media only in very fuzzy terms, without actually drilling down into the specific reasons why they are using it. But companies at the leading edge of social media are taking things one step further – they are building out

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