From digital marketing strategy to persona research, here are the top 10 marketing guides you’ve found helpful throughout the year This year has seen us create great new digital marketing advice guides and update existing ones to make sure you always have the best up-to-date information, advice and best practice tips to follow. In fact, […]
2018’s most popular Smart Insights guides Read More »
As organizations scale, they often have marketing functions sitting in many different areas. Perhaps there are social media people who work both locally and in the corporate office, like some of our hospitality clients. Or perhaps there are many different teams which produce content that should be used across digital properties, like a client of
What Is a Center of Excellence and Why Do You Need One? Read More »
The Business Of Fake YouTube Views Has Got To Stop YouTube has a dirty little secret that many users have already figured out: it’s entirely possible to boost the number of views for any single video on the site, as long as you’re willing to pay. As part of an ongoing investigation into the whole
The Business Of Fake YouTube Views Has Got To Stop Read More »
Amazon’s recent data breach, Taco Bell’s fun marketing campaign, Facebook funding new journalists, Instagram launching new shopping features and Pinterest creating new shopping tools with key US retailers The last week has seen some positive changes across social media platforms, aimed at making the shopping journey simpler as more people head to social for purchase
News roundup November 23rd | Smart Insights Read More »
Facebook’s new smart speaker, LinkedIn’s re-built Pages, Twitter cracking down on “suspicious” follows, $100 billion worth of digital ad spend and the UK increasing festive ad spending in 2018 Social media platforms have made some interesting announcements over the next month. From re-building a part of the platform from the ground up to help improve
News roundup November 16th 2018 Read More »
Social media traffic spikes a whopping 73 percent during the holidays — just when your team is requesting time off for vacation. Click To Tweet It’s the most wonderful time of the year! But you might be worrying how you’re going to keep a handle on your social media presence while your team members are taking
5 Ways to Manage Your Social Media Over the Holiday Vacations Read More »
How To Use Social Media To Promote Your Next Event If you’re planning on hosting an event for your brand or business, it’s time to think about all the ways that social media could be used to enhance the overall experience. Most importantly, social media can be a highly effective tool for driving sign-ups, registrations
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There are many factors that can affect your strategy and new research is always churning up findings that you can make use of We’ve written a lot on why you need a social media strategy and have given plenty of insights into how to create one, so you should be well versed on the benefits
5 statistics to inform your social media strategy Read More »
The worst time to start planning for a social media crisis is when you’re in the middle of one. Click To Tweet The worst time to start planning for a crisis is when you’re in the middle of one. Pre-crisis planning is key to successful social media crisis mitigation. This is lifeguard mode, and there are
How to Manage a Social Media Crisis in 9 Simple Steps Read More »
Key social media trends for 2019 that every marketer needs to keep an eye out for and include in their digital marketing strategy, based on predictions from leading industry experts Social media is ever-changing. Be it new platforms, different consumption habits or varied forms of communication, social media platforms such as Facebook, Instagram, WhatsApp etc.
Social media marketing trends 2019 Read More »
