In the last two years, we’ve seen many brands crushing it on social media with Instagram Stories. Instagram Stories create an interesting dynamic for brands because, from the outside, no one can numerically judge the success of their efforts — there is no view count or like count. However, that doesn’t mean there aren’t clear […]
Machine Learning Can Be A Game-Changer For Brands On Social Media There are not many new technologies that are truly game-changers. Machine learning is one of those technologies. In a nutshell, machine learning is a form of artificial intelligence in which computers learn to recognize patterns over time and are then able to make complex
Machine Learning Can Be A Game-Changer For Brands On Social Media Read More »
Think Outside The Box When It Comes To Social Media Content Social media has become a very visual, dynamic platform. The old days of relying on text-heavy blogs to convey your brand message are over. What started with Pinterest, Tumblr and Instagram has now influenced the direction of every social platform. Every great story now deserves a
Think Outside The Box When It Comes To Social Media Content Read More »
Discover six costly mistakes that marketers make with social media and how to fix them Despite the herculean changes to both technology and media, marketers have no choice but to build emotion-rich and customer-centric strategies to always stay on top. In the struggle to sink into the trivial details of the marketing functions especially with
Six costly mistakes marketers make with social media without realizing Read More »
Social media strategy and planning essentials series This is part 5 of my Smart Insights 12 part social media series. In the last part, we looked at the role of organic vs paid social media and touched on the importance of content. In this blog, I discuss a sensible way to approach content planning for
Creating your social media content strategy and plan Read More »
Social media strategy and planning essentials series The social media landscape is constantly evolving. New networks rise to prominence (e.g. Snapchat), new technology increases user participation and real-time content (e.g. Periscope) and existing networks enhance their platform and product (e.g. Facebook,Twitter, Pinterest and Instagram launching ‘buy’ buttons). Organic reach is also shrinking as the leading
Understanding the role of organic vs paid social media Read More »
Recent news stories about popular or scandal-ridden founders have had serious impact on public perceptions of the brands they represent. Just look at Uber: While original founder Travis Kalanick seriously damaged the company’s goodwill, current CEO Dara Khosrowshahi has been responsibly popular, taking major steps to turn that goodwill around. People want to buy from
3 Instagram Strategies Working for Brands Right Now Read More »
Chart of the Day: The topics that demonstrate the transparency of a company on social media Social media has become one the main ways in which companies communicate with consumers. It allows for instant responses to questions as well as a more modern and personalized communication platform. When it comes to transparency, social media is
People Want Brands to be More Transparent on Social Media Read More »
If you thought that social media is just for marketing, think again. Many companies are now tapping into the power of social media for their recruiting needs. In many ways, it all boils down to a single powerful idea: the best place to recruit candidates is where they are already hanging out online. So it
How Companies Can Use Social Media For Recruiting Read More »
Real world examples of a range of platforms that help land & expand ‘Social’ is an absolute phenomenon. Apparently, if Facebook was a nation, it would have more people than China. Serious scale to say the least. In today’s world, it’s not whether your ideal audiences are on social media, but a question of where
How to use social to supercharge your ABM strategy Read More »
