A Social Media Playbook For Connecting With Millennials What exactly do young millennial users expect from brands on social media? That’s a question that gets asked a lot by companies trying to capture the attention of the all-important 18-to-34 demographic. What we do know is that young millennials are the first generation to grow up with social […]
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The financial sector faces its own particular challenges when it comes to digital marketing and social media in particular It’s not exactly considered the sexiest of industries but social media is a necessity – it’s where your customers are so that’s where you need to be as well. The question is, how do you compete
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How To Develop A Social Media Policy For Your Business For any small business, a social media policy should clearly outline how all employees should conduct themselves online – such as the type of content they can post, how they should interact with people online, and how they should respond to any negative crisis event. Here
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How the Instagram Algorithm Works In order for a brand or business to succeed on any social networking platform, it’s important to understand the algorithm that determines which content is shown, to whom, and when. For example, once you know how the Instagram algorithm works, you will be in a much better position to optimize
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What You Need To Know About The Modern Day Social Media Manager For any business today, no matter how big or how small, social media plays a very important customer-facing role. So it’s perhaps unsurprising that companies are carving out a special role for the Social Media Manager – the person who is in control
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An outline of creative best practices across YouTube, Facebook and Twitter The social media landscape may be constantly changing but one element remains consistent: content is king. However whilst content itself may be an essential component of any social media strategy, the creative formats and best practices for each platform are often quite different and
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These days, social media is non-negotiable as far as marketing is concerned. You simply cannot ignore the power of social media with the number of worldwide users expected to hit three billion by 2021 If you aren’t already leveraging social media tools to acquire more customers, then you’re missing out on millions of prospects. They
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Why social media is a must-use tool in conjunction with your call centre’s customer service efforts In the past, social media was a separate customer service tool and even an entirely separate department to the call centre. They were seen as two different entities with two different goals; social media used to create brand awareness
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Are you thinking about marketing with video in social media, but not sure which platform will get you the best results? Well, you’re on the right track and asking the right questions. Customers LOVE video: 85 percent of Americans watch videos online. [comScore] 45 percent of people watch more than one hour of
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Chart of the day: After Snapchats controversial redesign last year, satisfaction with the app has plummeted YouGov data suggests the app has erased two years of work in just a few months, as Snapchat’s impression score and satisfaction score has dropped significantly. The survey asked users in the Unites States (US) aged 18-34, who’d then
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