If you work in the world of marketing, the Cambridge Analytica news didn’t exactly shock you. In fact, most of us in the business reacted somewhere between a shoulder shrug and an eye roll. It’s not that marketers’ support the misuse of data—especially for the purposes of spreading false or “less accurate” information to sway […]
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It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech
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If recent trends like “conversational marketing” and “social selling” have anything to teach us, it’s that social media has matured a great deal as a pure prospecting platform since its early days Not to imply that anyone has truly reinvented the wheel here. For the most part, brands on social media have always used it
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As organic reach dwindles, social media ads are becoming more and more appealing to marketers. In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. I predict this trend will continue to rise in 2018 and beyond. The question is, how can you ensure your campaigns generate clicks and
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In 2017, social media platforms boasted 2.8 billion users across the globe. That equates to about 37 percent penetration, and the numbers continue to grow every year. For marketers who know how to segment their audiences, that’s excellent news. Social media channels offer the most granular way for marketers to identify real people. They allow
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Managing social media in higher education is a unique challenge. At first glance, you would speak to the students attending the school. But a higher education institution is more than that. It’s a community of students, educators, researchers and alumni. Let’s also not forget interacting with prospective students. We’ve previously hosted a webinar with social
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Creating a social media strategy for your brand or business can be overwhelming. In this post I’ll break down the 7 key questions you should ask before you start creating your strategy to make the process a little easier. In this post we’ll review what these questions are, and if you’d like to watch the
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With the competition for attention online at an all-time high, the struggle to keep followers engaged with your company’s social channels is real, and ongoing. In addition to the smart use of visuals, businesses often turn to social media contests and promotions to stir excitement and drive activity from their audience. It’s not as easy
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When it comes to social media and marketing automation, there are ways to win big. However, there have also been some runaway dumpster fires. via GIPHY Remember AT&T’s super-spammy debacle called the “Ticket Chasers” program? It was a chance for people to win free NCAA tickets. They outsourced the campaign to a contractor, who then
Social Media Automation Is Bad, and Other Marketing Lies Read More »
If you just landed here from planet Outbound Marketing or its satellite, planet Offline Marketing, I may be doing you a service by telling you Instagram is the blazing hot channel you want to master. If you hang out with us here in the inbound and online world, such a proclamation would simply solicit a
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