6 questions your boss will ask about social media automation (and how to win them over) Engagement is the name of the game in running a successful social media campaign. Customers are 20-40% more likely to spend money on products coming from brands that engage with them on social media. However, responding to comments and […]
6 important questions about social media automation Read More »
While new digital marketing techniques are constantly emerging, the old standbys remain great strategies to attract new customers People love free stuff, giveaways, and contests. Remember Warren Buffett’s $1 billion March Madness challenge? Even though the odds were abysmal (about 1 in 9.2 quintillion), more than a million people still got excited to compete. There’s
4 classic marketing techniques reimagined for social media Read More »
Ever found yourself stuck in a dilemma while posting images on social media? A crisp shot posted on Facebook may appear to be of a terrible quality on Twitter, and that’s just two of the many different social channels out there. While content marketing focuses primarily on the quality of content, the quality of additional
Our compilation of the latest social media statistics of consumer adoption and usage Social networks are now so well established, that there is a core ‘top 5’ social networks that don’t change much from year-to-year. But, as we’ll see in this post, the most popular social media sites vary a lot by level of usage
February 5th, 2018 Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. The current buzzword for this practice is “employee advocacy,” or even “social selling.” I call it participation marketing, and the reason is clear. Employees
How Participation Marketing Elevates Your Social Media Strategy Read More »
February 1st, 2018 Beginning February ninth, the neglected cable boxes that occupy our living rooms will get some much-needed attention. All month, Americans will switch on the tube to ignite dormant dreams of snow-dusted Olympic fame. Or, if you’re like me, with no cable to speak of, you’ll frantically search the world wide web for
5 Digital Marketing Predictions for the 2018 Olympic Games Read More »
January 25th, 2018 Remember that one time you were tempted to post all 20 images from your friend’s bachelorette party, all at one time, within the 30-minute window it took to filter each and create ~the best~ captions? Yeah. Don’t do that. (Kim Kardashian, I’m looking at you.) When should you use Instagram’s slideshow? When
January 18th, 2018 You know what you should do? Add hashtags to your Instagram Stories. You invested serious resources into creating and capturing the perfect Instagram Story. Maybe you put yourself in precarious situations. Maybe you spent eons testing filters and pondering witty captions. When you “do it for the gram,” you better get the
January 17th, 2018 If you use Instagram, you’ve probably seen influential users promoting brands and products. You might be wondering how your brand or business can work with influencers on Instagram too. This guide will provide you with an in-depth look at what you should do to run a successful Instagram influencer marketing campaign. Why
A Comprehensive Guide to Instagram Influencer Marketing Read More »
January 16th, 2018 Founded in September 2011, Snapchat continues to evolve and innovate in a way that keeps the industry on its toes. From impressive uses of augmented reality to clever lenses and filters, the company logged over one trillion snaps in 2017. That’s more than all the pictures taken by smartphones in the world. Snapchat
