Social Media Tips

How Brands Can Respond to Rising Risks of Boycotts

Advertising, boycotts, brand and reputation management, brand reputation, branding, Business, consumer boycotts, crisis communications, crisis management, Marketing, Media Monitoring, media relations, Online Marketing, PR crisis, PR crisis management, Public Relations, reputation management, Social Media, social media analytics, Social Media Measurement, Social media monitoring, Social Media Tips /

geralt / Pixabay Consumers are more inclined to boycott businesses than ever. Reasons for boycotts are numerous. Boycotters might accuse companies of being racist, unpatriotic, anti-family, anti-LGBTQ or politically wrong-headed. They sometimes base their charges on false information. Most recently, businesses have become boycott targets because they or their CEOs, support – or at least […]

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New Study Reveals That Video is King in Instagram Stories

Instagram, Marketing Strategies, Online Marketing, Social Media, Social Media Tips /

Instagram Stories have been introduced almost three years ago, in August of 2016. Since then, it has become such a success, that accordingly to Techcrunch, over 500M accounts on Instagram have used Stories by the time of January 2019. The users who use Stories are increasing at an astonishing rate, and it offers a great

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7 Proven Hacks to Boost Your Social Media Engagement

B2B Marketing, Digital Marketing, Marketing, Marketing Best Practices, Social Media, Social media marketing, Social Media Tips /

According to the report by Hootsuite, the organic reach on social media has been plummeting. This has been impacting the engagement on the organic posts. Businesses are now looking for ways to get their engagement back to where it used to be and also increase the organic reach as well. There are 7 simple hacks

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Outsmarting the New Twitter Rules With These 5 Tools

Content marketing, Marketing, Marketing Strategies, Social Media, Social media marketing, Social Media Tips, twitter /

Has your brand noticed a gradual decrease in Twitter traffic? Is your social traffic affected by the new Twitter updates? The recent Twitter updates have a direct impact on how marketers use the platform. While Twitter is trying to make the content search within the platform easier, but with new rules comes revisiting how marketers

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5 Creative Ways to Use Social Media for Lead Generation

B2C, lead generation, Marketing Best Practices, Social media marketing, Social Media Tips, social selling /

Nowadays there’s no need to assure you that social media is an incredibly rewarding tool for lead generation – in 2018 it seems obvious. And how could it not be – it’s easily available to anyone, and it functions on the principles of engagement and communication, which makes it perfect for a marketing specialist. The

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A Simple Framework for Testing Your Social Media Ideas (+ 87 Ideas)

SEO BLOG, Social media marketing, Social Media Tips, Tips / How To /

Experiment with ideas. Test and see which works better. Analyze your data. These are phrases we often use on this blog. To us, social media marketing is a bit of a science. We recommend testing things, running experiments, and analyzing data — because it worked for us. This experimental mindset has helped us grow our

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Why Your Online Reputation Management (ORM) is Everything

crisis communications, crisis management, Negative reviews manage, Online Reputation Management, SEO, SEO BLOG, Social Media, Social Media Tips /

The Digital Revolution explains the transformation from electronic, mechanical, and analog (technology) to digital technology. Every day people are empowered with unfiltered information and global communication access from a device that fits comfortably in the palm of their hand. Never before have consumers had so much influence and power at their fingertips. The emergence of

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Our Top Social Media Posts, Most Shared Blog Posts, and Key Takeaways

SEO BLOG, Social media marketing, Social Media Tips /

We are grateful for people who share what worked (and what didn’t) for them on social media. And we’ve learned a lot from their experiences. With 2017 coming to an end, I thought it might be helpful to do a review of our social media performance and share the findings with you. In this post,

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How to Use Instagram Hashtags for Your Business

hashtags, Instagram, SEO BLOG, Social Media, Social Media Tips, Uncategorized /

Here’s a familiar situation: you leave your house with a fully charged smartphone only to realize it’s at 37% by the time you reach your destination. What’s draining its battery life? Apps. Specifically social media apps.The average person spends up to 4 hours on their smartphones a day. Over 80% of that time is spent

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