When it comes to marketing, it’s no secret that social media is one of the most time consuming tasks your business needs to conduct. Plus, when you have a business to run, answering passive aggressive Tweets from customers is probably the last thing on your mind. As a result of the amount of time social media marketing […]
4 Rookie Mistakes to Avoid When Automating Your Social Media Read More »
At least three users are suing Facebook over data collection. The reputation of the social media giant has taken a hit as the depths of the data collection missteps are now being fully revealed. All of this has left users angry and many advertisers a little wary about spending their money on the platform. But where
LinkedIn Just Launched Native Video Ads. Here’s What it Means for Marketers Read More »
“I want to talk about the ugly,” said Facebook Vice President Andrew “Boz” Bosworth in a memo dated June 18, 2016. The explosive memo, leaked this week by an insider, goes on to defend and justify Facebook’s “questionable contact importing practices” and “all of the work we do to bring more communication in”. Bosworth justified
Here’s the understatement of the year: March was not a good month for Facebook. The Cambridge Analytica scandal and ensuing #DeleteFacebook wave and stock plummet has a lot of people questioning the future of Zuckerberg and Co., and with good reason. Not only is Facebook stock down over 15 percent (year to date), but also
Search Spikes for Delete Facebook: Here’s How Many People are Ready to Trash the App Read More »
Sometimes, I feel like we’re all at the whim of the latest social media trends. Whether you’re a marketer using social to distribute your content and engage with audiences or a consumer trying to catch up with friends, family, and current events, social media is part of the conversation. Love it or hate it, social media is integral
By now, most entrepreneurs are aware of the power of social media and the benefits it can bring to your brand. Yet, many businesses, specifically small businesses or early stage companies, aren’t invested in social media either because it’s far too time-consuming or because they don’t have it in the budget to hire a skilled agency
6 Creative Ways to Slash Your Social Media Marketing Spending Read More »
It’s been a bad few days at McDonald’s, what with the stock drop, disappointing results for the $1 $2 $3 Dollar Menu, and that frightful video of calling the police on a homeless man who had come in when someone bought him a meal. So, when news broke yesterday of the McDonald’s plan to make
Wendy’s Offers Genius Social Mocking of McDonald’s Big Burger Announcement Read More »
Why do so many business owners think that if you posting something on social media, people will flock to you, bang down your door, and buy everything you’re selling? Build it (or post it) and they will come is not accurate anymore, especially in 2018. So why is all the focus put on what is
You Won’t Get Anywhere by Just Posting on Social Media Read More »
The results of being a thought leader in your industry can be both life-changing and business-changing. The problem is, of course, the lack of a clear blueprint on how to become a thought leader. Everyone’s road to success is different, making it difficult to follow any single roadmap to get there. One thing that’s for certain though
Think about the online content you consume and share the most. Most likely, it’s video. Whether it’s a Facebook ad for something you’re actually tempted to buy, or a YouTube clip that triggers an emotional response driving you to share it with your friends and family, video is a powerful tool for companies which want
