Social Media Toolkit

How to Boost Your Instagram Aesthetics to Get Your Brand More Attention

SEO BLOG, Social Media Toolkit /

Budding entrepreneurs who are trying to promote their brands on Instagram, need to work really hard to gain visibility among target audiences. So much effort goes into growing followers organically. However, the trouble is, not all of them might be relevant for their brand. Naturally, they try to connect with influencers or work with social […]

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1 Simple Strategy That Will Skyrocket Your Engagement on LinkedIn

SEO BLOG, Social Media Toolkit /

When it comes to using LinkedIn to generate leads, it’s not about being cute or clever. Instead, it’s all about clarity and speed, ensuring someone can quickly discern what it is you do and the service(s) you offer. (In fact, I have an entire copy-and-paste LinkedIn profile template you can download right now to build out your headline and

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Here’s Why You Can’t Count Twitter Out of Your Marketing Strategy in 2018

SEO BLOG, Social Media Toolkit /

Over the past few years, the business world hasn’t taken kindly to  Twitter. And who can blame them for being critical? With stock prices tanking, employees fleeing to other companies and revenue projections not living up to expectations, it’s been easy to criticize the company. But, over the past couple months, the tune has changed. Twitter

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5 Creative Ways to Use Stories to Build Your Social Media Brand (and Sales)

SEO BLOG, Social Media Toolkit /

Stories, first pioneered by Snapchat, are a storytelling format that enables users to piece together photos and videos taken throughout their everyday lives. After 24 hours, these Stories disappear into the abyss, making them as “realtime” and raw as a medium can get. Soon after Snapchat’s success reached mainstream attention, the copycats stepped forward. Today, Facebook, Instagram,

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Everything You Need To Take Your Instagram To The Next Level

SEO BLOG, Social Media Toolkit /

I’ve written quite a bit about the Instagram tools and tactics that can help businesses improve their posting strategy and grow their audience, from recommended apps to download, tips for growing engagement, to how to build a personal aesthetic on Instagram, and tips for small businesses to connect with customers.  But i often get asked

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The 1 Question You Need to Ask About Your Social Media Content in 2018

SEO BLOG, Social Media Toolkit /

We all have seen, firsthand, how fast social media moves. With each passing year, it seems new platforms arise, old trends die out, and best practices become outdated. While 2018 will be no different in terms of change, by asking yourself the following question, you’ll put your brand in a terrific position to “win” in

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These 5 Recent Small Changes in Social Media Can Have a Big Impact on Your Success

SEO BLOG, Social Media Toolkit /

In the past few months, there have been some pretty remarkable changes to the social media platforms we know and love. While some may view these changes as small or insignificant, capitalizing on the new features while they’re still fresh can better position your brand to catapult your social media influence to new heights. Here are a

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6 Ways to Create a Community of Diehard Fans of Your Brand

SEO BLOG, Social Media Toolkit /

The process for gaining diehard, returning customers can be a long, brutal journey. Additionally, we as entrepreneurs, aren’t always the most patient type of people. So what can you do to start creating a rabid fan base of loyal customers today? Well, this professor of neuroscience says you should start with human psychology. According to

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Here’s the 1 Thing You Should Never Do on Facebook (and the Simple Thing to Do Instead)

SEO BLOG, Social Media Toolkit /

I’ll keep this one short. Imagine: You’re on Facebook. (I mean, we’re all on Facebook.) You come across an interesting post. You’d like to continue to watch it as the discussion develops in the comments. So, you type the word “following” in the comments, or else, “bump.” (Maybe you’ve never done this yourself–but you’ve seen

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What Facebook’s Play for Video Dominance Means For Entrepreneurs

SEO BLOG, Social Media Toolkit /

Facebook’s intentions with video are now crystal clear. Like everything else on the web, Mark Zuckerberg is shooting for complete dominance. The social media giant recently rolled out their answer to YouTube and Netflix, Facebook Watch, to all U.S. Facebook users. This move wasn’t too surprising: The Zuckerberg crew has been pushing video for a

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