21 Views | Read Time 3 minutes | Digitization has led to unprecedented changes to advertising and marketing landscapes. As the world is now moving from TV to the internet, we see a billion minds and viewpoints online, and brands need to interact and engage with them to make the best out of those billion […]
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9 Views | Read Time 3 minutes | The importance of customer experience is changing marketing landscapes. No brand wants to miss out on an opportunity of a positive customer review or rating. Tools monitoring social media can collect and filter product and service review mentions. But the advent of social media listening tools takes
Social media has become an imperative part of our daily lives. And marketers know that the best way to connect with their audiences is to go where they go. This indicates meeting and interacting with them on social channels. Today 3.8 billion people or 45% of the global population use social media. Below are some
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Wonder why you need social media tools?Not because social media is easy-to-use. What’s your proof? Posts from your grandmother that regularly show up in your feed? But do you want to stick with this marketing gut check approach to social media? I hope not. Because the real business issue is:Does your social media use translate
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Influencer marketing has been one of the hottest marketing tactics for a while. It only seems logical that we had influencer marketing long before the invention of social media. The internet simply made influencer marketing much more targeted and available even for smaller brands. Blogging and vlogging on social media allow influencers to find a loyal
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Scaling is all about making repetitive tasks more productive to be able to focus on more creative things and experiments. I know a lot of people will cringe at the idea of scaling social media marketing because it is supposed to be all about human connections. There are also many people who don’t believe you
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Effective digital marketing is hard work. There simply is too much content and competition fighting for your audience’s attention. So, how do you stand out? It all starts with research. If you want to stand out, you need to understand your audience, the people they follow, the content they like and the conversations they’re having
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Who cares about social media listening in 2018? Well, just about everyone. A couple of years ago, businesses considered social media to be a fad. Now, with over 70% of small businesses using social media, the situation is completely different. Monitoring social media is a must these days, because, if done properly, it gives you
It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech
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The 5 Best Social Media Listening Tools for 2018 Too many brands treat social media like their own personal soapbox. They invest all their energy preaching to their customers, but don’t spend enough time listening. Fewer than one out of four businesses actively listen to their followers on social media. Many brands are starting to
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