Social Media Training

What Happens if Social Media Platforms Get Rid Of the “Like”?

What Happens if Social Media Platforms Get Rid Of the “Like”? For years, we’ve been hearing rumors that the big social media platforms have been looking for ways to remove the “like” button. Facebook, for example, has already added reaction buttons to posts, in recognition that the purely up/down nature of the “like” might not be enough.

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Tips For Tying Social Media To Your Organization’s Bottom Line

Tips For Tying Social Media To Your Organization’s Bottom Line Too often, businesses think of social media only in very fuzzy terms, without actually drilling down into the specific reasons why they are using it. But companies at the leading edge of social media are taking things one step further – they are building out

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The 6 Steps To Becoming A Social Business

The 6 Steps To Becoming A Social Business Becoming a social business doesn’t happen overnight. After all, just launching a new Facebook page or a new Twitter account doesn’t mean that your business is “social.” Being a truly social business means that social media is part of your company’s culture and corporate DNA. It means that

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Is Content King Or Is Data King?

Is Content King Or Is Data King? In the modern media era of TV and Internet, there has always been a fundamental tension between content and distribution. Is it better to own the content, or is it better to own the platforms and distribution mechanisms to get that content to the customer? For now, content is

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How To Develop A Social Media Policy For Your Business

How To Develop A Social Media Policy For Your Business For any small business, a social media policy should clearly outline how all employees should conduct themselves online – such as the type of content they can post, how they should interact with people online, and how they should respond to any negative crisis event. Here

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