The term ‘business as usual’ doesn’t quite cut it these days. Being in the middle of a health and economic crisis makes it rather tough to continue trucking along in life, let alone business. It can be difficult to navigate the uncharted waters in a deeply sensitive conversation, both offline and online. However, we are […]
How to Navigate Your Brand Voice in a Time of Social Distancing Read More »
Ever since its creation back in 2010, Instagram has been growing exponentially. Today, the platform revendicates more than a billion monthly active users. Source: Instagram You read that right, 1 billion (or 13% of the world’s population in 2019, to be exact). Yep, that’s a lot (I’m still counting too). This makes Instagram one of
The Starter Guide to Instagram Marketing for Beginners Read More »
Every small business’s marketing strategy is going to look a bit different. But no matter your industry or niche, it’s always important to make your messaging stand out with quality visuals and/or content. To step up your game in this area, here are some tips and insights from members of the online small business community.
10 Tips for Improving Your Small Business Marketing Through Content and Visuals Read More »
The collaborative aspect of the internet has completely changed the way we do business. It made it easier than ever for us marketers to reach out to our target audiences with more accurate messages. On the other hand, it gave our prospects and clients a public place to share their thoughts about the brands they
Social media is a given for most B2C businesses. But what about B2B SaaS companies? Here are the top questions we hear the most from SaaS businesses considering investing in social media marketing: “What’s the value of social media for my business?” “What type of content should I share on social media” “How do I
3 Actions All SaaS Businesses Should do on Social Media Read More »
By Neal Schaffer Although the use of social media in marketing isn’t new, over the last few years it’s gone through a lot of changes. As most of us know, it has evolved from simple advertising inserted into our feeds into the sophisticated content that’s used today. In particular, we now use influencers as our
7 Rules for More Effective Social Media Marketing Read More »
We’re living in an era where we can do almost everything online. Some people – take bloggers and social media influencers, for example – even have too much fun sharing bits and pieces of their lives on social media in hopes of entertaining or enlightening an audience. It’s not far-fetched to say that brands and
How To Use Social Media Analytics To Create The Best Content Read More »
Providing an amazing product or service is no longer enough to grow your business. As almost every industry evolves and spreads to social networks, it’s becoming more difficult to stand out from the competition. At the same time, the killer marketing strategy across different social networks offers numerous benefits, from increased brand awareness and website
15 Reasons Why Innocent Drinks’ Social Media Strategy is Awesome Read More »
Social media is one of the best ways to market your business. There are 3.5 billion people using social media worldwide, which is 46% of the world’s population: You are definitely going to lag behind your competitors if your business is not present on popular social media channels. One of the easiest ways to reach
Email and social media are two of the most powerful channels for digital marketing, but marketers often treat them as two separate platforms. In fact, these channels are even more powerful when used together in ways that complement their respective strengths and weaknesses. This article will cover a few of the best strategies for integrating
5 Powerful Ways to Combine Social Media and Email Marketing Read More »
