social platforms

How to Use Social Media for B2B Lead Generation

It’s no secret — social media has invaded every aspect of our lives and changed the marketing landscape forever. Yet despite this, many B2B marketers remain skeptical of social media’s effectiveness as a lead generation tool. Maybe they believe it’s difficult to ascertain metrics for their marketing efforts, maybe they don’t know how to put […]

Is LinkedIn the King of B2B Social Selling Platforms?

b2b, Business-to-business, LinkedIn, Networking, News & Noise, SEO BLOG, social media networking, social platforms, social selling / Good To SEO

Is LinkedIn the King of B2B Social Selling Platforms? When you think of social selling platforms for B2B, LinkedIn is probably the first one that comes to mind. Whereas social media sites like Facebook and Twitter are informal by nature, LinkedIn provides a professional atmosphere for businesspeople to connect. Despite LinkedIn’s reputation as the ultimate

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